Book Club Discussion – Guerrilla Marketing by Jay Conrad Levinson
Paula Williams2022-01-17T21:55:36+00:00Mickey, John and I meet IN PERSON in Las Vegas and talk about classic "Guerilla Marketing" by Jay Conrad [...]
March 2019
November 2018
AMHF 0153 – Book Club Discussion – Tools of Titans
ABCI Admin2020-05-25T00:30:44+00:00John and I discuss Tim Ferris' weighty tome, Tools of Titans and pick out our favorite "gems" for aviation sales [...]
September 2018
AMHF 0149 – Book Club Discussion – Marketing, a Love Story by Bernadette Jiwa
ABCI Admin2018-09-24T00:02:44+00:00John and I discuss Marketing a Love Story by Bernadette Jiwa. This tiny, but powerful book that sparks some great [...]
July 2018
AMHF 0140 – Book Club – Growth Hacker Marketing by Ryan Holiday
Paula Williams2018-09-05T22:16:23+00:00Our book club selection for June was Growth Hacker Marketing by Ryan Holiday. We're a little late discussing it because, [...]
June 2018
Book Club Discussion – Elon Musk by Ashlee Vance
Paula Williams2018-09-05T22:17:40+00:00Book Club Discussion - Elon Musk by Ashlee Vance We liked it more than we thought we would - quite [...]
May 2018
AMHF 0130 – Book Club – Finding My Virginity by Richard Branson
Paula Williams2020-05-12T06:26:38+00:00John and I discuss Richard Branson's second autobiography, and what it means for aviation sales and marketing professionals. Book Club [...]
March 2018
Book Club Discussion – B2B Sales Book ‘Same Game, New Rules’
Paula Williams2018-09-05T07:44:35+00:00John and I discuss the b2b sales classic Same Game, New Rules by Bill Caskey, especially how it relates to [...]
February 2018
Book Club Discussion – Blue Ocean Shift
Paula Williams2021-02-05T19:55:35+00:00In this episode, John and I discuss our experience of reading the book, Blue Ocean Shift by W Chan Kim [...]
January 2018
AMHF 0113 – Book Club Discussion – The Impact Equation
Paula Williams2020-05-12T05:53:59+00:00John and I discuss Chris Brogan and Julien Smith's book, The Impact Equation, and what aviation sales and marketing professionals [...]
August 2017
AMHF 0093 Book Club Discussion – The New Rules of Marketing and PR
Paula Williams2021-05-30T07:17:35+00:00Kathryn Creedy, John Williams and I discuss David Meerman Scott's book, The New Rules of Marketing and PR. Specifically, we [...]
July 2017
Are Great Aviation Sales Pros Just Born That Way? AMHF 0089 – Book Club Discussion – The Charisma Myth
Paula Williams2018-09-05T07:44:54+00:00Are Great Aviation Sales Pros Just Born That Way? AMHF 0089 - Book Club Discussion - The Charisma Myth John [...]
May 2017
AMHF 0083 – Book Club Discussion – Tribes by Seth Godin
Paula Williams2018-09-05T07:45:35+00:00One of the best ways to apply new ideas to your marketing is to be a voracious reader, and our [...]
April 2017
AMHF 0078 – Book Club Discussion – Content that Converts by Laura Hanly
Paula Williams2020-05-12T06:18:02+00:00[smart_track_player url="https://traffic.libsyn.com/aviationmarketing/AMHF_0078_-_Book_Club_-_Content_that_Converts_with_Laura_Hanly.mp3" title="Book Club Discussion - Content That Converts!" artist="Laura Hanly, Paula & John Williams" background="default" social_linkedin="true" ] We've [...]
March 2017
AMHF 0074 – Book Club Discussion – Evergreen- Customer Loyalty by Noah Fleming
Paula Williams2021-05-30T07:18:58+00:00[smart_track_player url="https://traffic.libsyn.com/aviationmarketing/AMHF_0074_-_Book_Club-_Evergreen.mp3" social_linkedin="true" ]In this episode, John and I talk about he book Evergreen by Noah Fleming. "Cultivate the enduring [...]
February 2017
Three benefits of book clubs!
Paula Williams2020-12-23T00:04:14+00:00Three benefits of book clubs - five minute video Transcript: Good morning, I'm Paula Williams and welcome to Marketing Monday [...]
AMHF 0070 – Book Club Discussion – SOAR Airline Marketing with Author Shashank Nigam
Paula Williams2020-12-31T22:32:27+00:00[smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0070_-_Book_Club_Discussion_-_SOAR.mp3" title="Book Club Discussion - SOAR with Author Shashank Nigam" social_linkedin="true" ] We were thrilled that author Shashank Nigam [...]
January 2017
AMHF 0067 – Book Club Discussion – ReWork
Paula Williams2020-05-12T05:51:02+00:00John & Paula Williams and Joni Lampert Schultz discuss the book ReWork [smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0067_-_ReWork.mp3" artist="Joni Schultz, Paula & John Williams" [...]
December 2016
Evergreen Content and Reusable Campaigns – Why You Should Invest in Quality Aviation Marketing Materials
Paula Williams2020-12-23T00:01:26+00:00Quality aviation marketing materials, and evergreen content and campaigns - are not THAT much harder or more expensive than just [...]
November 2016
AMHF 0059 – Book Club Discussion – Predictive Analytics, and What Could Possibly Go Wrong?
Paula Williams2018-09-05T07:45:42+00:00[smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0059.mp3" title="AMHF 0059 - Book Club Discussion - Predictive Analytics " social="true" social_twitter="true" social_facebook="true" social_gplus="true" social_linkedin="true" social_pinterest="true" ] They [...]
AMHF 0058 – What Can We Learn from Airline Marketing? An interview with Shashank Nigam
Paula Williams2021-05-30T07:21:06+00:00I was excited to compare notes with another marketing professional, but one with a very different wheelhouse - Shashank works [...]