John and I discuss the international bestseller by Sir Harold Evans – Do I Make Myself Clear?
A practical guide to writing well in the modern age.
Good writing is a highly underrated skill. Good aviation copywriting is even MORE underrated and harder to find.
Imagine what difference it will make if you could communicate 30% better – your relationships with vendors, partners and customers would be better! And of course, you would sell more of your products and services!
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