Book Club Discussion – The Bezos Letters

In this episode, Mickey and I discuss The Bezos Letters.

• We talk about short versus long game business planning and marketing. “If you want to go fast, go alone – if you want to
• Is a $300,000 loan from your parents really “bootstrapping?”
• The impact of Amazon on small businesses (including ours!)
• How big companies get big targets on their backs.
• How to navigate the “customer is always right” mythology and ethos
• Flaming failures and how they are actually a good thing
• Mickey spills the beans about how he buys gifts.
• Why any small business owner should have an Amazon affiliate link (Especially those of us who run book clubs!)