Book Club Discussion – The Visual Sale with Author Tyler Lessard
Paula Williams2022-07-10T22:58:19+00:00Our book club selection for June is the Visual Sale by Marcus Sheridan and Tyler Lessard. I had a [...]
July 2022
June 2022
Aviation Marketing Lab – Book Club
Paula Williams2022-06-14T20:51:20+00:00"What's the point of having a book club if you don't get to eat brownies and drink wine?" Jami [...]
Book Club Discussion – The 10X Rule by Grant Cardone
Paula Williams2022-06-07T18:19:19+00:00Are you thinking big enough? What would it mean to your business if you could scale to 10X your [...]
May 2022
Wins Wednesdays
Paula Williams2022-06-01T20:35:55+00:00"Success is a series of small wins" -Jaime Tardy, from "The Eventual Millionaire" The best companies celebrate their wins. [...]
Five Tips for Better Online Networking
Paula Williams2022-06-01T20:43:04+00:00“The currency of real networking is not greed but generosity.” — Keith Ferrazzi One of the great things about [...]
April 2022
Why We’re Getting Off Facebook Groups
Paula Williams2022-05-02T20:18:54+00:00There was a time when we were “all in” on Facebook Groups. We have been using them for networking among [...]
Book Club Discussion – Think Again by Adam Grant
Paula Williams2022-12-26T17:24:38+00:00Think Again by Adam Grant "The road of life is paved by flat squirrels that couldn't make a decision" [...]
Aviation Copywriting – ABCI’s First Product!
Paula Williams2022-04-21T15:06:03+00:00“When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want [...]
March 2022
Book Club Discussion – Instagram Power by Jason Miles
Paula Williams2022-04-26T20:02:42+00:00How can you make Instagram work better for Aircraft brokers, appraisers and other professionals? 👩🏻💼 Repair stations and MROs? [...]
Interview with Serial Aviation Entrepreneur Deidra Wilson
Paula Williams2022-03-14T06:08:14+00:00When we talk with entrepreneurs about starting a business in the aviation industry, we sometimes end up talking them [...]
Book Club Discussion – “Same Game, New Rules – 23 Timeless Principles for Selling and Negotiating” with Author Bill Caskey
Paula Williams2022-04-26T20:02:53+00:00Bill Caskey joins us to discuss "Same Game, New Rules - 23 Timeless Principles for Selling and Negotiating" [...]
February 2022
Wins Wednesday – Happy Year of the Tiger
Paula Williams2022-02-02T03:21:38+00:00Consider for a moment - how would things be different if you were fearless? What would change about your business, [...]
January 2022
Book Club Discussion – Social Media Planner & Guide with Louise McDonnell
Paula Williams2022-01-28T03:18:21+00:00We were thrilled to have Louise McConnell join us from the wild western coast of Ireland for this podcast. [...]
Who Are ABCI’s Oldest Aviation Marketing Clients?
Paula Williams2022-01-28T03:05:52+00:00"Aviation is the branch of engineering that is the least forgiving of mistakes." - Freeman Dyson "There are old [...]
Wins Wednesday – Aviation Marketing and the Pilot Shortage
Paula Williams2022-01-13T01:56:04+00:00Aviation companies are always adapting to current events - a market that's bad for someone is a great market for [...]
Book Club Discussion – The Bezos Letters
Paula Williams2022-01-17T20:45:41+00:00In this episode, Mickey and I discuss The Bezos Letters. We talk about short versus long game business planning [...]
The Best of 2021 – New Friends and Clients
Paula Williams2022-01-03T01:26:22+00:00We started to create a podcast episode summing up the best parts of 2021, but as we started planning the [...]
December 2021
Announcing – Book Club Selections for 2022
Paula Williams2022-01-17T20:36:00+00:00Mickey, John and Paula discuss a few favorites from the 2022 Book Club Selection lineup. Drumroll please . . [...]
November 2021
Book Club Discussion – Primary Greatness by Stephen R. Covey
Paula Williams2022-01-17T20:48:45+00:00Mark Parry, Tylor Hall, Debbie Murphy, Mickey Gamonal, John and I discuss Stephen R. Covey's book Primary Greatness. We [...]
Ten Reasons to Join the Marketing Lab!
Paula Williams2021-12-28T17:18:06+00:00Why Should You Be In Our Marketing Lab? We'll be detailing ten of the reasons over the next [...]