AMHF 006 – The Three Most Interesting Questions We Were Asked at #NBAA15
ABCI Admin2018-09-05T07:46:47+00:00We really enjoy connecting with new, old, and future clients at #NBAA15 . This year we also moderated a panel [...]
November 2015
Do your sales calls get a chilly reception? This could be why.
ABCI Admin2018-09-05T07:46:48+00:00When I went from the world of finance and education to the world of aviation, I had NO IDEA how [...]
AMHF 004 – Three Ways to Improve Your Offers
ABCI Admin2021-03-28T01:17:16+00:00When we talk about creating an irresistable offer, many of our clients jump to the conclusion that we're asking them [...]
October 2015
AMHF 002 – Why Bother with Marketing Campaigns?
ABCI Admin2021-04-30T23:03:34+00:00"Why bother with marketing campaigns? Why can't I just sell my product or service all the time for the same [...]
New website launched for Great Circle Aircraft
ABCI Admin2021-01-12T22:43:37+00:00Seattle, WA Aviation Business Consultants International (ABCI) today announced the launch of a new, redesigned website for client Great Circle [...]
AMHF 001 – Introducing the Aviation Marketing Hangar Flying Podcast
ABCI Admin2021-03-29T15:56:23+00:00Aviation Marketing Hangar Flying - the Aviation Marketing Podcast! Why did we start a new aviation podcast? Two reasons: Because [...]
September 2015
Fear Can Be Useful! – The Pre-Sales Call Checklist
ABCI Admin2018-09-05T07:46:49+00:00Ever been disappointed by poor performance in a sales call, only to find out it was a good thing you'd [...]
Video – Secret to Success at Aviation Networking Events
ABCI Admin2018-09-05T07:46:50+00:00Networking at shows like NBAA? There are no tricks or techniques that will help you if you can't fix this [...]
Reputation Marketing – Does Every Aviation Company NEED a Rockstar?
ABCI Admin2020-05-12T05:46:26+00:00Reputation marketing is somewhat new to the aviation industry - most aviation sales and marketing professionals seem to think that [...]
Two Networking Secrets of Comic Con that You Can Apply at NBAA
ABCI Admin2018-09-05T07:46:50+00:00What inspires super-intelligent, normally shy (even painfully shy!) introverts to dress like this and network fearlessly? Here are some [...]
Personal Branding, or “How to Be A Rock Star.”
ABCI Admin2021-05-30T07:23:29+00:00When we create powerful marketing systems for aviation companies, we often look for “rock stars” in the companies we work [...]
August 2015
Members-Only Marketing Services – Or, “Will you write us just a press release?”
ABCI Admin2018-09-05T07:46:50+00:00"We just need a real quick press release for this product that we're releasing next month. We want to get [...]
How to write great headlines for aviation publications
ABCI Admin2018-09-05T07:46:51+00:00In last week's Marketing Master Class on Working with the Press, we had some great conversation about how to create [...]
Can a mobile app help you sell more product?
ABCI Admin2020-05-12T05:46:24+00:00Not too long ago, you just needed an ad in the phone book to be a "respectable establishment." A few [...]
How to Get Publicity!
ABCI Admin2018-09-05T07:46:58+00:00How to get publicity! Have you ever felt that your press releases were being dumped into a black hole? You’re [...]
You’re Not Alone
ABCI Admin2018-09-05T07:46:58+00:00This week we're featuring a guest post from Jeff Stodola. We're excited about working with Jeff on future projects for [...]
July 2015
Social Media Survey Results – More Mythbusting!
ABCI Admin2021-05-30T07:23:44+00:00"Social media is only used by kids and salespeople." "Maybe you can sell retail products like games and music downloads [...]
Five Marketing Tasks You Can Accomplish Using Social Media Tools
ABCI Admin2020-05-12T05:46:21+00:00In a recent article we mentioned that social media is simply a tool to be used to accomplish certain tasks, [...]
June 2015
How much money did you waste last year on “random acts of marketing?”
ABCI Admin2021-05-30T06:34:32+00:00If you’re like most aviation companies, you’ve wasted quite a bit. Any advertising that you’ve done when you’re not clear [...]
Fear and Loathing of Marketing Tools
ABCI Admin2018-09-05T07:47:00+00:00Fear and loathing of Facebook makes about as much sense as fear and loathing of a socket wrench. Marketing [...]