Top Aviation Marketing Topics of 2019
What were our most-read articles, most viewed videos, and most-listened to podcasts of 2019? Which aviation marketing topics got the most attention? Ladies and Gentlemen, we present top three in each category! [embedyt] https://www.youtube.com/watch?v=fDXuxWNCiLE[/embedyt] [smart_track_player url=”http://traffic.libsyn.com/aviationmarketing/Best_Aviation_Marketing_Topics_of_2019_.mp3″ background=”default” ] Transcript – Best Aviation Marketing Topics of 2019 Paula Williams: Welcome to this week’s episode. It […]
How to Destroy an Aviation Brand in Ten Minutes or Less
We spend a lot of time building an aviation brand for each of our clients. So please don’t undo our great work! A brand is really a just a shorthand for the way a customer feels about you. So if you don’t meet their expectations, your brand stands for disappointment. [embedyt] https://www.youtube.com/watch?v=hduDhdMo4fI[/embedyt]\ [smart_track_player url=”http://traffic.libsyn.com/aviationmarketing/How_to_Destroy_an_Aviation_Brand_in_10_Minutes_or_Less.mp3″ background=”default” […]
Understanding (And Improving) Your Aviation Prospecting Life Cycle
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Aviation Trade Show Success – Three Things to do Before the Trade Show!
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AMHF 0154 – Sales Enablement Tools, AKA “Battle Cards!”
John and I talk about the pros and cons of Sales Enablement Tools, including a list of three that you MUST have in your wallet to win sales. [embedyt] https://www.youtube.com/watch?v=e8b5SAUkliY[/embedyt] [smart_track_player url=”http://traffic.libsyn.com/aviationmarketing/AMHF_0154_-_Battle_Cards.mp3″ background=”default” ] For the full text of this article – see Aviation Sales Enablement Tools – AKA Battle Cards https://aviationsalestraining.com/sales-enablement-tools-aka-battlecards/
How to be a Perfect Podcast Guest
If you’re invited to be a guest on our podcast (or anyone else’s!) it’s a great opportunity to be literally introduced to a whole new audience, in a low-key, conversational kind of way. Couple of tips: 1) Know the host/audience. Spend some time listening to episodes of the podcast and noodling about stories you can […]
AMHF 0153 – Book Club Discussion – Tools of Titans
John and I discuss Tim Ferris’ weighty tome, Tools of Titans and pick out our favorite “gems” for aviation sales and marketing professionals. [embedyt] https://www.youtube.com/watch?v=jIoQBEwzthk[/embedyt] [smart_track_player url=”http://traffic.libsyn.com/aviationmarketing/AMHF_0154_-_Book_Club_-_Tools_of_Titans.mp3″ background=”default” ] We made a serious error in judgement in letting our group pick this book for October, the month of NBAA and road trip! But, we […]
AMHF 0152 – Road Trip!
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ABCI Congratulates 2019 Aviation Sales and Marketing Scholarship Recipients
ABCI Congratulates 2019 Aviation Sales and Marketing Scholarship Recipients October 16, 2018 Salt Lake City, Utah Aviation Business Consultants International (ABCI) is pleased to award four unique scholarships to sales and marketing professionals in the Aviation Industry. Caile Chamberlain and Jillian Wise are the winners of this year’s scholarship, valued at over $4000 each. John […]
Leading West Coast Aviation CPA Firm Plans for Expansion by Promoting Partner with International Expertise.
OCTOBER 13, 2018COSTA MESA, CA Leading West Coast Aviation CPA Firm Plans for Expansion by Promoting Partner with International Expertise. George Rice, the founder and Senior Partner at BIZJETCPA is pleased to announce Joe Park, CPA has been promoted to partner in the firm. BIZJETCPA is the leading West Coast firm of Certified Public Accountants […]
Seven Gift Ideas for Pilots, Thinkers and Adventurers of All Ages
San Diego, CA October 12, 2018 Holiday shoppers looking for gift ideas for pilots on their lists have more to choose from than airplane-emblazoned ties or expensive pilot watches. “I think some people dread holiday shopping,” said frustrated holiday shopper Paula Williams. “Many want to give great gifts, but many of the options are too […]
AMHF 0150 – New Customer Onboarding Process
How do we get more customers to be happy enough to be working with us that they give us more of their business, and refer their friends? With a great new customer onboarding process! Marketing that stops when the customer hands over the check has no place in the aviation industry. You’ve won yourself an […]
See you at NBAA?
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AMHF 0149 – Book Club Discussion – Marketing, a Love Story by Bernadette Jiwa
John and I discuss Marketing a Love Story by Bernadette Jiwa. This tiny, but powerful book that sparks some great thoughts for aviation sales and marketing professionals. [embedyt] https://www.youtube.com/watch?v=4EtndRFksOc[/embedyt] [smart_track_player url=”http://traffic.libsyn.com/aviationmarketing/AMHF_0149_-_Book_Club_-_Marketing_A_Love_Story.mp3″ background=”default” ] When we received this month’s box from Amazon with this book, my first thought was. . . .”is this it?” Twenty books […]
AMHF 0148 – Web Site Overhaul – ABCI!
Last week, we detailed a web site overhaul that we performed for our client, LD Aviation Flight Scheduling Concierge. This week, we’re getting a bit more personal and talking about a website overhaul we did for our own site! [embedyt] https://www.youtube.com/watch?v=DNIpQoRW2_8[/embedyt] [smart_track_player url=”http://traffic.libsyn.com/aviationmarketing/AMHF_0148_-_Aviation_Website_Overhaul_-_ABCI.mp3″ background=”default” social_linkedin=”true” ]
Company Offers A Secret Weapon for Small Flight Departments – Contracted Scheduling and Dispatch Services
San Diego, CA September 13, 2018 LD Aviation launched a new website this week that will change the thinking of many small fleets, individuals who own aircraft, and small to medium-sized corporate flight departments. Most private flights are undertaken because they provide convenience and simplicity to passengers who can focus on business or pleasure. Bypassing […]
Know someone who could benefit from a scholarship for our Aviation Sales & Marketing Lab?
Know someone in the aviation industry whose life and career would be better if he (or she) were better at sales or marketing? Maybe this is a pilot, product developer, engineer, doctor, lawyer, insurance person, or other subject matter expert in the aviation industry who is finding themselves responsible for bringing in leads or making […]
Aviation Marketing “Secret Weapon” New Customer Welcome Packages
How do you get more referrals, testimonials, and happy customers in the first few weeks of doing business with you? A great New Customer Welcome Package can be just the ticket. In this episode, we discuss why these are important, and what you should include in a great new customer welcome package. [embedyt] https://www.youtube.com/watch?v=0Ha_uyPxYfo[/embedyt] [smart_track_player […]
AMHF 005 – Presenting Your Offer – AKA – Your Advertisement
Everyone is looking for the perfect, magical aviation advertisement that persuades everyone to accept an offer or buy a product. But more often than not, it’s not the advertisement itself that impacts the purchase decision. Luckily, it iS something you can influence – the timing and frequency with which you present your offer! Why do […]
AMHF 0012 – Prospecting, Calls to Action & Lead Magnets
A great Call to Action (or CTA, as we marketing nerds call it) helps qualified prospects find YOU. It also reduces sales resistance by positioning you and your company as a resource, rather than as someone trying to sell them something! We talk about different types of CTAs that work for different types of products, […]