Personal Branding, or “How to Be A Rock Star.”
When we create powerful marketing systems for aviation companies, we often look for “rock stars” in the companies we work with. People with great “personal branding.” We’re all familiar with […]
Members-Only Marketing Services – Or, “Will you write us just a press release?”
“We just need a real quick press release for this product that we’re releasing next month. We want to get it in all the aviation magazines. Will you do that […]
How to write great headlines for aviation publications
In last week’s Marketing Master Class on Working with the Press, we had some great conversation about how to create press releases and where and how to publish them to […]
Can a mobile app help you sell more product?
Not too long ago, you just needed an ad in the phone book to be a “respectable establishment.” A few years ago, you needed a website. The last couple of […]
How to Get Publicity!
How to get publicity! Have you ever felt that your press releases were being dumped into a black hole? You’re probably right! You can spend hundreds of dollars posting a […]
You’re Not Alone
This week we’re featuring a guest post from Jeff Stodola. We’re excited about working with Jeff on future projects for ABCI and our clients. Not to get too “meta,” but […]
Social Media Survey Results – More Mythbusting!
“Social media is only used by kids and salespeople.” “Maybe you can sell retail products like games and music downloads on social media, but it’s of no use for complex […]
Five Marketing Tasks You Can Accomplish Using Social Media Tools
In a recent article we mentioned that social media is simply a tool to be used to accomplish certain tasks, and that disliking Twitter makes about as much sense as […]
How much money did you waste last year on “random acts of marketing?”
If you’re like most aviation companies, you’ve wasted quite a bit. Any advertising that you’ve done when you’re not clear about what benefit you’ve received from it (if any) would […]
Fear and Loathing of Marketing Tools
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] Dan S Kennedy, a well-known marketing […]
Are you attracting freebie-seekers and cheapskates?
“The cheapest thing about an airplane is the owner.”
ABCI’s Marketing Funnel By the Numbers – Direct Marketing Campaign Examples
We create a marketing funnel for each our clients – (we call it a Long Cycle Marketing System) using variations of the same methodology we use for our own company. […]
Aviation Hashtags: Marketing in the Aviation Industry
What are the best aviation hashtags, and how do I use them? Aviation hashtags are useful, but as technology goes, they’re simply a tool to help people in the industry […]
We Ask Robert Mark about Working with the Media
In this excerpt from our Marketing Master Class, we talk with one of our favorite aviation media personalities. We ask Robert Mark what to do when the 60 Minutes news […]
The Most Important Sales Skill You’ve Never Heard Of
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Aviation Maintenance Marketing – An Opportunity to Earn More Customers!
Aviation Maintenance Marketing – Enjoying a resurgence! Over the Memorial Day Weekend, we noticed a lot more activity around the small airport in Tooele, (KTVY) as well as the big […]
Aviation Content Marketing Webinar
As you know, content marketing is nothing more than great storytelling in your marketing materials. A master storyteller in the aviation industry, Robert Mark will be joining us for our […]
Aviation Content Marketing – Just Great Storytelling
We attended the retirement party of a good friend this weekend. He is retiring as an Army Reserve Colonel – and a good one. This is a man with four […]
AMHF 003 – Inbound Marketing for Aviation – Three Ways to Build Your Prospect List
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Marketing Video
A marketing video should tell a story – how you’re different from your competitors, and what will happen if they DON’T hire you, as well as what you actually do. […]