Personal Branding, or “How to Be A Rock Star.”
When we create powerful marketing systems for aviation companies, we often look for “rock stars” in the companies we work with. People with great “personal branding.” We’re all familiar with the “rock stars” of the aviation industry – the Richard Bransons, Elon Musks, Lynn Tiltons and Herb Kellehers – larger than life personalities whose personal […]
Members-Only Marketing Services – Or, “Will you write us just a press release?”
“We just need a real quick press release for this product that we’re releasing next month. We want to get it in all the aviation magazines. Will you do that for us?” Um, no. “Yes, we do write press releases, but only for our current members.” “So, you’re not going to take my money and […]
How to write great headlines for aviation publications
In last week’s Marketing Master Class on Working with the Press, we had some great conversation about how to create press releases and where and how to publish them to maximum effect. We discussed technique we can share for publication venues, timing or technique; and beyond the need to write great, newsworthy stories with some […]
Can a mobile app help you sell more product?
Not too long ago, you just needed an ad in the phone book to be a “respectable establishment.” A few years ago, you needed a website. The last couple of years, customers started looking for you on social media and commenting when they couldn’t find you. Now, they’re asking if you have a mobile app […]
How to Get Publicity!
How to get publicity! Have you ever felt that your press releases were being dumped into a black hole? You’re probably right! You can spend hundreds of dollars posting a press release using services like PRWeb, Business Wire, iNewsWire, Online PR Media, Market Wire, and PR Newswire and NEVER have your news item “picked up” […]
You’re Not Alone
This week we’re featuring a guest post from Jeff Stodola. We’re excited about working with Jeff on future projects for ABCI and our clients. Not to get too “meta,” but in the theme of Jeff’s article, we have seldom used guest posts in the past. Why? Partly because I have a bias. Many high-performance, perfectionist […]
Social Media Survey Results – More Mythbusting!
“Social media is only used by kids and salespeople.” “Maybe you can sell retail products like games and music downloads on social media, but it’s of no use for complex or business to business sales.” “An occasional marketing message on social media every once in awhile is plenty.” Our Social Media Survey Results report busts […]
Five Marketing Tasks You Can Accomplish Using Social Media Tools
In a recent article we mentioned that social media is simply a tool to be used to accomplish certain tasks, and that disliking Twitter makes about as much sense as disliking a socket wrench. If you have a task to accomplish, and a social media tool is the easiest, cheapest and most effective way to […]
How much money did you waste last year on “random acts of marketing?”
If you’re like most aviation companies, you’ve wasted quite a bit. Any advertising that you’ve done when you’re not clear about what benefit you’ve received from it (if any) would qualify. Here are some facts to compare: A quarter page ad in MRO Network magazine will cost you $3,008, assuming you’re willing to commit to […]
Fear and Loathing of Marketing Tools
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] Dan S Kennedy, a well-known marketing authority, is almost equally well known for his distaste for all things digital – smart phones, social media, and the Internet in general. While he […]
Are you attracting freebie-seekers and cheapskates?
“The cheapest thing about an airplane is the owner.”
ABCI’s Marketing Funnel By the Numbers – Direct Marketing Campaign Examples
We create a marketing funnel for each our clients – (we call it a Long Cycle Marketing System) using variations of the same methodology we use for our own company. We find it ironic that some companies advertise their services using different tactics than they recommend for their customers. Some examples: Google advertises its Pay […]
Aviation Hashtags: Marketing in the Aviation Industry
What are the best aviation hashtags, and how do I use them? Aviation hashtags are useful, but as technology goes, they’re simply a tool to help people in the industry find articles, images and data they are looking for more efficiently. There’s nothing particularly magical about them, but most people in the industry either under- […]
We Ask Robert Mark about Working with the Media
In this excerpt from our Marketing Master Class, we talk with one of our favorite aviation media personalities. We ask Robert Mark what to do when the 60 Minutes news crew shows up on your doorstep . . . Paula Williams: So, we wanted to get your advice on what do you do when 60 […]
The Most Important Sales Skill You’ve Never Heard Of
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] So, this sales skill isn’t really a secret, but in our many years of consulting even the most sophisticated companies don’t seem to know it. One of the sales and marketing […]
Aviation Maintenance Marketing – An Opportunity to Earn More Customers!
Aviation Maintenance Marketing – Enjoying a resurgence! Over the Memorial Day Weekend, we noticed a lot more activity around the small airport in Tooele, (KTVY) as well as the big international airport in Salt Lake City. (KSLC.) We love seeing a resurgence of Skyhawks, Skylanes and Bonanzas buzzing around the mountains around us. Aviation Maintenance […]
Aviation Content Marketing Webinar
As you know, content marketing is nothing more than great storytelling in your marketing materials. A master storyteller in the aviation industry, Robert Mark will be joining us for our monthly webinar – the topic – Aviation Content Marketing – how to communicate “your story” to the people that matter to you! Bring your questions […]
Aviation Content Marketing – Just Great Storytelling
We attended the retirement party of a good friend this weekend. He is retiring as an Army Reserve Colonel – and a good one. This is a man with four campaign ribbons and a bronze star. John was very proud to have worked with him. And one of the reasons he was so effective was […]
AMHF 003 – Inbound Marketing for Aviation – Three Ways to Build Your Prospect List
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Marketing Video
A marketing video should tell a story – how you’re different from your competitors, and what will happen if they DON’T hire you, as well as what you actually do. This six-minute video is actually a draft, but we wanted friends and family to see it first! Let us know what you think!}..