Five Ways to use your CRM to get more Referrals, Recaptures and Testimonials
Paula Williams2018-09-05T07:40:54+00:00While most companies agree that these five marketing tasks are important, this is the "real world" and things tend to [...]
March 2015
Referrals, Recaptures, Resales & Testimonials – Improving Phase Three
Paula Williams2018-09-05T07:40:55+00:00In this video, John and Paula talk about Phase Three marketing - the most profitable marketing stage for aviation, business [...]
Common Phase Three Marketing Problems
Paula Williams2018-09-05T07:40:55+00:00We all have marketing problems from time to time - the trick is to identify them quickly and solve them [...]
How to Plan a Client Appreciation Event for Maximum Marketing Impact
Paula Williams2019-06-11T01:52:24+00:00How to Plan the Best Customer Appreciation Event Ever! It's important to know how to plan a customer appreciation event. [...]
February 2015
Infiltrating a Large Organization
Paula Williams2018-09-05T07:40:56+00:00As your company grows, you may find yourself courting large organizations and large companies as clients. As in, MUCH bigger. [...]
Educating Customers – Rather Than Selling! (A Summary of our Panel Discussion)
Paula Williams2018-09-05T07:40:56+00:00One of the main tenets of Long Cycle Marketing is that we spend a lot of time educating customers rather [...]
Educating Potential Customers – Avoiding Yawns of Boredom
Paula Williams2018-09-05T07:40:56+00:00The people who make their living in the aviation industry are not particularly impressed by PowerPoint presentations and brochures. And [...]
How Long is Your Sales Cycle? Ours is Four Years.
Paula Williams2018-09-05T07:40:57+00:00Well, UP to four years. The best customers buy from us when the time is right for them, not when [...]
January 2015
Executive Brief Video Excerpt – Advertising Media with Benét Wilson and Michael Dye
Paula Williams2018-09-05T07:40:57+00:00We'd like to thank Benét Wilson and Michael Dye for joining us for our Executive Brief panel discussion this month! [...]
Aviation Advertising – Don’t Abandon Tradition, Build on It!
Paula Williams2018-09-05T07:40:57+00:00While our conversation with Benét Wilson and Michael Dye last week focused a lot on "new" methods of advertising in [...]