Three Effective Flight Plans for Aviation Promo Videos
Paula Williams2019-11-01T23:03:08+00:00This year at #NBAA19, video was EVERYWHERE. There were big screens all over the convention center, and NBAA had video [...]
October 2019
Reputation Management – Case Study
Paula Williams2019-10-22T01:47:53+00:00https://www.youtube.com/watch?v=-u5kKToy7jY Paula Williams: Welcome to this week's episode. This time we're actually doing a [...]
June 2019
Three Reasons for Running Aviation Marketing Campaigns
Paula Williams2019-11-28T18:01:26+00:00"Why Should we Care About Aviation Marketing Campaigns?" "Why can't we just find a price that works, create an ad [...]
January 2019
Aviation Marketing Strategies – Goals & Baselines for 2019
Paula Williams2019-01-14T06:40:08+00:00It may be ten customers a day, a week, a month or a year, depending on your business model. But ten customers is all you need for your business to prosper. And it's a lot easier to focus on ten in a sincere, reasonable way than it is to focus on a nameless, faceless mass of hundreds or thousands of imaginary customers.
March 2018
AMHF 0120 -How to Use a Holding Pattern to Make More Aviation Sales
Paula Williams2020-02-04T19:50:51+00:00Why a holding pattern? When you're selling products or services in the aviation industry, most of the people you talk [...]
May 2017
Is your aviation website out of date and in disrepair?
Paula Williams2018-09-05T07:45:35+00:00Why is it important for an aviation website to be in good shape? Although aviation companies may be strapped for [...]
April 2017
Aviation Marketing Costs: What Should You Pay For Sales & Marketing Services?
Paula Williams2019-11-14T00:13:06+00:00Aviation Marketing Costs: What Should You Pay For Sales & Marketing Service It makes good business sense to keep marketing [...]
April 2015
Aviation Video and The Expectation of Transparency
Paula Williams2018-09-05T07:40:53+00:00John won't take any of our vehicles for repairs or maintenance to a place where he's not allowed in the shop, [...]
Impending Google Algorithm Change – Be Mobile Friendly by April 21
Paula Williams2018-09-05T07:40:53+00:00Several times a year, Google changes the algorithm that it uses to determine which sites to display first in search [...]
March 2015
How to Serve Customers Better (And Make More Money) By Mastering Cross Sell Techniques
Paula Williams2018-09-05T07:40:54+00:00Another Phase Three activity that really helps boost revenue (and serve customers better) is to be prepared to cross sell, [...]