From hangar fires to cyberattacks to PR nightmares—every aviation company will face a crisis at some point. This workshop from ABCI breaks down how to prepare, respond, and recover without losing your business or your reputation.
Join me (Paula Williams) and the ABCI team plus Ericka Essington of @AirNurses as we walk through real client stories, practical disaster recovery planning, and media strategies that can help you stay in control when the unexpected happens.
✅ Includes a downloadable workbook and crisis management template.
⏱️ Condensed Timestamps:
00:00 – Why a marketing company teaches disaster recovery
01:15 – Client stories: Grounded G-IV vs. SSC’s hurricane resilience
02:56 – The goal: Every client needs a basic recovery plan
05:16 – Is all PR good PR? Only with prep and strategy
08:32 – SSC case: How quick action saved lives and brand reputation
09:40 – Top 3 aviation risks: Airside incidents, bad reviews, and data breaches
12:51 – The air medical perspective: HIPAA + PR in emergencies
14:23 – What SMS systems miss: Business continuity & marketing
15:56 – What happens when you lose your entire digital audience
16:28 – Use the risk matrix: Prioritize the top 3 threats
18:01 – Cybersecurity realities: Why aviation companies are targets
22:22 – What goes in your disaster recovery kit & Basecamp folder
25:22 – Planning is more important than the plan
31:47 – Dealing with press: Have one spokesperson, prep in advance
37:13 – ABCI’s triage process for social media backlash
42:29 – Get the free Google Doc: Your first step to real resilience
45:03 – What aviation can learn from airline war room protocols
48:28 – The cobbler’s kids: Why ABCI is doing its own DR plan
49:55 – Disaster planning is a hard sell—but a necessary one
51:45 – If your team’s not on board, the plan will fail
52:25 – Use office hours to get help filling out your DR plan
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