Female Entrepreneurs in Aviation – Creating Your Own Path through Entrepreneurship
Denise Wilson brought together a group of six amazing female entrepreneurs, (and yours truly!) and we had a fantastic, very very REAL discussion about the realities of entrepreneurship. Here’s the video and transcript: [embedyt] https://www.youtube.com/watch?v=8t2NEeJkbvM[/embedyt] Creating Your Own Path Through Entrepreneurship Panel Discussion at Women In Aviation International Conference, March 16, 2019 Denise: In […]
How Aviation Businesses Can Earn More Clients By Offering Free Consultations
How can aviation businesses earn more clients by offering free consultations? If you are an aviation consultant, insurance professional, broker, or attorney, or really offer ANY service in the aviation industry, you know there’s a lot of competition. And often the best way for potential customers to understand that you’re the best option for them […]
AMHF 0170 – Three Ways to Get More Repeat Aviation Sales
Most of our aviation industry clients make 50% or more of the revenue from repeat sales. Aviation is interesting that way – the high trust, highly regulated, b2b nature of most sales in the industry, once you get PAST that trust barrier and become a trusted partner or vendor, customers tend to be very, very […]
AMHF 0169 – How Can Asking Questions Improve Your Aviation Marketing?
As a sales or marketing professional in the aviation industry, we’re expected to have answers and solutions. As an aviation marketing company, we totally get that! But we’ve found that it’s equally (or even more important!) to ask good questions at the right time! John and I get into the details of what goes into […]
AMHF 0168 – Book Club Discussion -The Thank You Economy by Gary Vaynerchuk
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AMHF 0167 – Best Aviation Marketing Automation – Salesforce, Hubspot, Infusionsoft, Sharpspring, Mailchimp?
What’s the best marketing automation software for aviation companies? We’ve tried quite a few different software solutions for our own company. We have worked with a lot of different types and sizes of aviation companies that use different software. A solo broker or insurance salesperson will need a different solution than a large flight schools […]
AMHF 0166 – How Aviation Sales Professionals can Build Credibility
For the full article and video, visit AviationSalesTraining.com https://aviationsalestraining.com/17-key-credibility-markers-for-aviation-salespeople/
AMHF 0165 – Inbound Aviation Marketing – Three Methods
Inbound Aviation Marketing is a great strategy to add to your marketing plan for three reasons: Our prospects are few and geographically scattered. There are not many people in the market for a King Air 350ER, and they’re not all in Orlando, even if that’s where your brokerage business is located! Our prospects are busy […]
AMHF 0164 – Aviation Marketing Tools & Tech – Interview with Adam Sipe
Today, we get to talk with Adam Sipe about the Airplane Intel Podcast, the Prebuy Guys, his favorite books and movies, aviation marketing tools & tech, and other topics. Three marketing takeaways: Get (and keep) a great team! Leverage technoogy Adapt your business model to serve your audience better. [embedyt] https://www.youtube.com/watch?v=Cyh36FJ99BU[/embedyt] [smart_track_player url=”http://traffic.libsyn.com/aviationmarketing/AMHF_0164_-_Aviation_Marketing_Tools__Tech_with_Adam_Sipe_.mp3″ background=”default” social_linkedin=”true” […]
AMHF 0163 – Aviation Marketing Mistakes That Can Hurt Your Sales
What are the three biggest aviation marketing mistakes that can hurt your sales results? In our practice, we work with flight schools, maintenance organizations, component manufacturers, FBOs, charter companies, brokers and software engineers in the aviation industry. This is frustrating! You’re invest a ton of time and money in aviation advertising activities like magazine ads, […]
Aviation Marketing Strategies – Goals & Baselines for 2019
It may be ten customers a day, a week, a month or a year, depending on your business model. But ten customers is all you need for your business to prosper. And it’s a lot easier to focus on ten in a sincere, reasonable way than it is to focus on a nameless, faceless mass of hundreds or thousands of imaginary customers.
AMHF 0160 – Starting an Innovative Aviation Business with Lindsay Dyer
How do you start an aviation business? Particularly when no one has blazed a trail for you, because there are no big competitors already providing the service you wish to provide? Lindsay Dyer has started a very innovative business model as an independent flight dispatcher for companies that may not want or need an in-house […]
Top Ten Aviation Marketing Articles of 2018
All of our favorite shows and sites are full of roundups this time of year. We’re seeing countdowns and lists everywhere to sum up 2018. And we’re no exception! Here’s a list of the top ten most popular aviation marketing articles and episodes this year, according to Google Analytics. In reviewing the list, here […]
AMHF 0162 – Book Club Discussion – Sales Survival Handbook by Ken Kupchik
This episode will be broadcast on Christmas Eve, which is SO appropriate, because it’s about family. I’ve always been a little jealous of the great family businesses in the aviation industry – the Mesingers, the Banglesdorfs, the Cutters, and many others. So, I’m really happy to introduce on of our kids. Some of you know […]
AMHF 0159 – Thinking Big with Robert DeLaurentis
Our clients are incredibly inspiring! In several upcoming episodes, expect to hear interviews with some of the folks we are lucky enough to work with! We interviewed Robert DeLaurentis, author and pilot, to talk about many things, including marketing. Robert was the pilot of a record-breaking circumnavigation of the globe with visits to 43 countries […]
AMHF 0158 – Aviation Sales – How to Revive Dead Prospects
Most aviation sales professionals give up on prospects way too soon! There are three types of prospects that sales folks might consider “dead.” Those might include “Left for dead” a la “Hang ’em High” “Mostly dead” a la “The Princess Bride” and, of course, “Actually Dead.” In this episode, John and I talk about the […]
AMHF 0156 – Three Business-Building Aviation Marketing Campaigns to Plan for 2019
What three aviation marketing campaigns should you plan to build your business in 2019? Here are our picks for the best business-building strategies, balanced with some revenue-generating ideas. So, first of all, what is a campaign and why is it important for aviation marketing? A campaign is a way of organizing a temporary marketing effort […]
AMHF 0155 – Aviation Marketing Strategy – Three Ideas to Borrow from Disney
It can be a great idea to “borrow” a few aviation marketing strategy ideas from other industries, especially for those factors we share in common! The Walt Disney empire marketing have three strategies in common with aviation marketing – appealing to a high-end, aspirational culture; exceeding expectations, and surrounding customers with a great experience. [embedyt] […]
AMHF 0147 Aviation Web Site Case Study – LD Aviation
Aviation web site case study – LD Aviation Last week, we talked about the three things aviation web sites must do. So, what does a FUNCTIONAL aviation services web site look like? With the help of one of our very cool clients, we’ve created a case study with a “before and after” picture. [embedyt] https://www.youtube.com/watch?v=ESNq82qlNi8[/embedyt] […]
How to Cross Sell Aviation Products and Services
How to cross sell aviation products and services – While most of the cross selling techniques you learn in college or sales training have to do with things like fast food, there are some great examples of cross selling that suit the aviation market! [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” […]