Book Club Discussion – Nuts! Southwest Airlines Crazy Recipe for Business and Personal Success
John and I discuss one of the classics in aviation marketing and culture. Nuts! by Kevin & Jackie Freiberg details some of the key decisions, moments and stories that define the industry. [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” […]
How to Hire an Aviation PR Firm – Six Questions to Ask about Content Writing
[fusion_builder_container hundred_percent=”no” equal_height_columns=”no” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” parallax_speed=”0.3″ video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” border_style=”solid” flex_column_spacing=”0px” type=”legacy”][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ background_position=”left top” background_color=”” border_color=”” border_style=”solid” border_position=”all” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” center_content=”no” last=”true” min_height=”” hover_type=”none” link=”” first=”true”][fusion_text] We’ve been hearing about aviation companies who have ad vastly […]
Growth Prompts Rebranding to create BizJetCPA
FOR IMMEDIATE RELEASECosta Mesa, CA – August 7, 2018 Rapid growth prompts a rebranding for Rice & Associates to BIZJETCPA. BIZJETCPA is the leading West Coast firm of Certified Public Accountants offering its services exclusively to the business aviation community. The 25-year-old company was initially founded to focus on taxes for aircraft and maritime vessels. […]
Aviation PR – Unhappy Customers, Drama Queens & Trolls
“The customer is always right,” but that assumes you can differentiate between a legitimately unhappy customer, a Drama Queen and a Troll. Join us for this episode to talk about the differences, and some strategies for working with each! [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” […]
Aviation PR – Natural Disasters and Human Errors
Aviation involves a lot of risk management, and Aviation PR is based on the same discipline. Chances are, at some point in the next few years, something bad is going to happen. It could be something outside of your control like a natural disaster or something due to human error. We are all humans, and […]
AMHF 0140 – Book Club – Growth Hacker Marketing by Ryan Holiday
Our book club selection for June was Growth Hacker Marketing by Ryan Holiday. We’re a little late discussing it because, well, it’s summer. And because we wanted to get the last three videos out for our Marketing Lab members who are working on their Five Stories Every Aviation Brand Must Tell. But, we’re catching up […]
Tip Sheet – Turbine Work.
Tip Sheet Helps Aviation Businesses Plan Expenses for Turbine Work. The Pratt & Whitney Canada PT6A engine is one of the most popular engines used in business and agricultural aviation all over the world. Like all engines, the PT6A needs periodic maintenance, and this maintenance creates downtime and expense for the owner of the […]
AMHF 0139 – Five Essential Stories Every Aviation Brand Must Tell
A great aviation brand is about more than just logos and colors – it’s also about the stories we tell. In this episode, John and I list the five stories that every aviation company must tell, and talk about how these have worked for us. [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” […]
AMHF 0138 – How Good Graphics Help You Sell More Stuff
Why are good graphics important? Because it’s hard to earn the attention of busy people. It’s hard to resist a compelling image. Graphics are the beginning link in a chain – one thing earns the attention for the next thing. [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” […]
An Independence Day Story
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][fusion_text] The United States of America has a LOT going for it. Having traveled extensively in Europe, India, and the Middle East, (and a little bit South of the Border) we LOVE […]
AMHF 0137 – How to Tell A Story
There are three reasons you need to know how to tell a story. It’s hard to earn the attention of busy people. It’s hard to resist a great story! It’s easier to convince with a good story or example than with sheets and tables of dry data. Some people seem to have a natural knack […]
AMHF 0135 – Planning Memorable Aviation Events
[fusion_builder_container hundred_percent=”no” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” overlay_color=”” video_preview_image=”” border_size=”” border_color=”” border_style=”solid” padding_top=”” padding_bottom=”” padding_left=”” padding_right=””][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” border_position=”all” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” […]
#Follow Friday – Social Media Habits of Highly Effective Salespeople
With a hat tip to Stephen Covey, this was just a bit ahead of his time! This is how I fit social media into my sales cadence. Professional sales folks – how do YOU use social media effectively for the amount of time you spend? And, out of curiosity – how much time do you […]
Book Club Discussion – Elon Musk by Ashlee Vance
Book Club Discussion – Elon Musk by Ashlee Vance We liked it more than we thought we would – quite entertaining, and with some great stories. Key Points: Focus Hairballs Risk Big Ideas Book Club Discussion – Elon Musk by Ashee Vance from Paula Anderson Williams [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” […]
AMHF 0133 – How to Sell Aviation Art at a Trade Show
We had a question from Nate, (not his real name) who is an artist that will be showing aviation art at the NBAA show in Orlando this year. We have some advice about how to sell more! “I’m going to display and sell art at NBAA in Orlando in October. I don’t have a […]
GDPR – Three Ways to Make it Easier for Aviation Companies
GDPR is the latest in a long history of regulatory, security and strategic changes that means website and email marketing changes. [embedyt] https://www.youtube.com/watch?v=xgb334AwFIM[/embedyt] Episode Notes Although GDPR is dominating our in-boxes this week, it’s not the first (or the last) time that a regulation change has forced marketing professionals (including aviation marketing professionals) to adapt. […]
AMHF 0130 – Three Tools for International Aviation Marketing
In this video, we discuss three tools for international aviation marketing – including Creating foreign language pages on your website (or a foreign language website!) International/multilingual SEO Social media and other digital advertising. [embedyt] https://www.youtube.com/watch?v=fdACilvNzDw[/embedyt] Three Tools for Aviation International Marketing from Paula Anderson Williams Why should you consider marketing your product or service […]
A Quick Tip for Getting More Online Reviews!
Why are online reviews important for aviation companies? Airline brokers, charter organizations, flight schools, consultants and other aviation companies are not like most retail companies. [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][embedyt] https://www.youtube.com/watch?v=VcX-mWg5Bic[/embedyt] We know that. Most […]
AMHF 0130 – Book Club – Finding My Virginity by Richard Branson
John and I discuss Richard Branson’s second autobiography, and what it means for aviation sales and marketing professionals. Book Club – Finding My Virginity by Richard Branson from Paula Anderson Williams [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][smart_track_player […]
How (and Why!) to Create & Deploy an Aviation Press Kit
[fusion_builder_container hundred_percent=”no” equal_height_columns=”no” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” parallax_speed=”0.3″ video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” border_style=”solid” flex_column_spacing=”0px” type=”legacy”][fusion_builder_row][fusion_builder_column type=”1_1″ type=”1_1″ background_position=”left top” background_color=”” border_color=”” border_style=”solid” border_position=”all” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” center_content=”no” last=”true” min_height=”” hover_type=”none” link=”” first=”true”][fusion_text] Should you build an aviation press kit for your web […]