Goal Setting Workshop – Now Available Free!
Paula Williams2018-09-05T07:41:32+00:00You set your 2013 sales and marketing goals and resolutions, and now you're finding that life is getting in the [...]
About Paula Williams
This author has not yet filled in any details.So far Paula Williams has created 1004 blog entries.
February 2013
Online Courses!
Paula Williams2025-01-31T04:42:42+00:00[talentlms-courses] New here? Sign up to get access to our courses! .
January 2013
Trade Show Displays Done Right
Paula Williams2021-05-30T07:31:37+00:00There are hundreds of shows that specialize in the aviation industry. Why? Because they are a very effective marketing tool. [...]
What would you do if you were fearless?
Paula Williams2025-01-31T04:40:23+00:00On my first instrument lesson in zero visibility, I asked my instructor how he remained completely unaffected by the patterns [...]
Trade Shows – Three Lists to Ensure Success
Paula Williams2018-09-05T07:41:33+00:00You arrive at a trade show, pockets full of business cards and charged with the responsibility of promoting your products [...]
Five Keys to Attracting Visitors to Your Trade Show Booth
Paula Williams2018-09-05T07:41:33+00:00A presence at a trade show is a huge investment. Besides admission and booth rent, there are travel costs, freight, [...]
December 2012
Fighter Pilots, Marketing Execs, and OODA
Paula Williams2018-09-05T07:41:33+00:00How fast is your OODA cycle? It's a question of critical importance to fighter pilots, who are taught to quickly: [...]
The Secret of a Good Advertisement
Paula Williams2018-09-05T07:41:33+00:00The power of one . . . via AWAI Ken Segall was once in a brainstorming session with Steve Jobs, [...]
Aviation Marketing TV – Educating Customers with Great Product Demonstrations
Paula Williams2018-09-05T07:41:34+00:00This month we’re talking about educating customers. Customers who don’t know the difference will simply choose the product or service [...]
November 2012
Aviation Marketing TV – What to Include in a Referral Package
Paula Williams2025-01-31T04:42:40+00:00Referral Packages - Many aviation companies get 50% of their business by referral. Here's what to put in a referral [...]
Referral Sheet – SSC (Special Services Corporation) – Brad Searls
Paula Williams2018-09-05T07:41:35+00:00How would I spot your ideal customer for SSC? The ideal customer for SSC fits into different categories. They [...]
Aviation Marketing TV – Using Customer Satisfaction Surveys to Get Referrals
Paula Williams2025-01-31T04:42:41+00:00Here are two questions you should add to your Customer Satisfaction Survey, and a great way to get referrals! For [...]
How aviation companies fail at referral marketing
Paula Williams2018-09-05T07:41:44+00:00On our recent California trip, we struck up a conversation in a hotel lobby with a charter pilot. We talked [...]
Referral Marketing – Cristobal Aircraft Brokerage – Chris Gamble
Paula Williams2018-09-05T07:41:46+00:00How would I spot your ideal customer for Cristobal Aircraft Brokerage? Someone that is frustrated with commercial aviation or is [...]
Referral Marketing – Dallas Jet International – Brad Harris
Paula Williams2018-09-05T07:41:46+00:00How would I spot an ideal customer for Dallas Jet International? Anyone buying or selling a business aircraft would benefit [...]
Referral Marketing Example – Hernando County Airport – Kimberly Poppke
Paula Williams2025-01-31T04:42:40+00:00How would I spot your ideal customer for Hernando County Airport? Exiles from colder regions do enjoy saying goodbye to [...]
Referral Marketing – Taylor Greenwood Photography
Paula Williams2025-01-31T04:42:40+00:00How would I spot an ideal customer for Taylor Greenwood Jet Photography? An aircraft broker, dealer, or individual owner who [...]
Referral Marketing – Summit Aviation and the Digital Reference Library – Paula Woellhaf
Paula Williams2025-01-31T04:42:40+00:00How would I spot the ideal customer for Summit Aviation? Our ideal customer is an individual or organization who is [...]
Referral Marketing – Simple Supply Chain Management – Muhammad Farooq
Paula Williams2025-01-31T04:42:40+00:00How would I the your ideal customer for Simple Supply Chain Management? We create ecommerce solutions that make it easy [...]
Aviation Marketing TV – How to Create a Great Referral Offer
Paula Williams2025-01-31T04:42:41+00:00How to Create a Great Referral Offer 1) Become known for giving and getting referrals! 2) Be specific about what [...]