How Available Should You Be?
Paula Williams2018-09-05T07:41:31+00:00It's a conundrum! The ideal marketing program helps customers get in touch with YOU, rather than having you chasing after [...]
About Paula Williams
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March 2013
Quote Post Format
Paula Williams2017-11-08T00:03:07+00:00Having extended original Wordpress functionality, we have created an all-in-one tool for website management.
February 2013
Webinar – Information Packages for Prospects
Paula Williams2025-01-31T04:42:42+00:00Information Packages for Prospects When a prospect says: “Please send me some information.” This is probably one of [...]
Power, Ethics and Marketing
Paula Williams2018-09-05T07:41:32+00:00Any American who is prepared to run for president should automatically, by definition, be disqualified from ever doing so. ~Gore [...]
Keeping Your Hand on the Throttle of Your Marketing System
Paula Williams2020-05-12T05:45:47+00:00Photo © Xavier Marchant | Dreamstime.com When you're flying an airplane, throttle control is one of the most [...]
Goal Setting Workshop – Now Available Free!
Paula Williams2018-09-05T07:41:32+00:00You set your 2013 sales and marketing goals and resolutions, and now you're finding that life is getting in the [...]
Online Courses!
Paula Williams2025-01-31T04:42:42+00:00[talentlms-courses] New here? Sign up to get access to our courses! .
January 2013
Trade Show Displays Done Right
Paula Williams2021-05-30T07:31:37+00:00There are hundreds of shows that specialize in the aviation industry. Why? Because they are a very effective marketing tool. [...]
What would you do if you were fearless?
Paula Williams2025-01-31T04:40:23+00:00On my first instrument lesson in zero visibility, I asked my instructor how he remained completely unaffected by the patterns [...]
Trade Shows – Three Lists to Ensure Success
Paula Williams2018-09-05T07:41:33+00:00You arrive at a trade show, pockets full of business cards and charged with the responsibility of promoting your products [...]
Five Keys to Attracting Visitors to Your Trade Show Booth
Paula Williams2018-09-05T07:41:33+00:00A presence at a trade show is a huge investment. Besides admission and booth rent, there are travel costs, freight, [...]
December 2012
Fighter Pilots, Marketing Execs, and OODA
Paula Williams2018-09-05T07:41:33+00:00How fast is your OODA cycle? It's a question of critical importance to fighter pilots, who are taught to quickly: [...]
The Secret of a Good Advertisement
Paula Williams2018-09-05T07:41:33+00:00The power of one . . . via AWAI Ken Segall was once in a brainstorming session with Steve Jobs, [...]
Aviation Marketing TV – Educating Customers with Great Product Demonstrations
Paula Williams2018-09-05T07:41:34+00:00This month we’re talking about educating customers. Customers who don’t know the difference will simply choose the product or service [...]
November 2012
Aviation Marketing TV – What to Include in a Referral Package
Paula Williams2025-01-31T04:42:40+00:00Referral Packages - Many aviation companies get 50% of their business by referral. Here's what to put in a referral [...]
Referral Sheet – SSC (Special Services Corporation) – Brad Searls
Paula Williams2018-09-05T07:41:35+00:00How would I spot your ideal customer for SSC? The ideal customer for SSC fits into different categories. They [...]
Aviation Marketing TV – Using Customer Satisfaction Surveys to Get Referrals
Paula Williams2025-01-31T04:42:41+00:00Here are two questions you should add to your Customer Satisfaction Survey, and a great way to get referrals! For [...]
How aviation companies fail at referral marketing
Paula Williams2018-09-05T07:41:44+00:00On our recent California trip, we struck up a conversation in a hotel lobby with a charter pilot. We talked [...]
Referral Marketing – Cristobal Aircraft Brokerage – Chris Gamble
Paula Williams2018-09-05T07:41:46+00:00How would I spot your ideal customer for Cristobal Aircraft Brokerage? Someone that is frustrated with commercial aviation or is [...]