Is Your Company Too Boring For Campaigns? Try this:
“Don’t get me wrong, I like my job. I like the people I work with and the money’s good, the problem is that, it’s just the same thing all the time – it never ends, you know?” I was on the phone with our youngest child, who grew up in very seasonal Salt Lake City, […]
Four Great Holiday Campaigns for Aviation Companies – And One Bad One
Long before Thanksgiving, we start seeing and hearing holiday-related advertisements. Smart sales and marketing professionals start thinking of ideas for effective holiday campaigns for aviation companies. [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] Some of our clients are […]
Throwback Thursday – American Airlines Ad Displays Unique Selling Proposition with Curiosity-Inspiring Headline and Image
#ThrowbackThursday – This vintage American Airlines ad includes a lot great elements: Attention-Getting headline Curiosity-Inspiring image Great copy (text) that explains a Unique Selling Proposition– (a competitive benefit of traveling with American) the customer probably didn’t know. (In this case, explaining how radar makes air travel safer – a novel concept!) Even if American wasn’t […]
Your 15-Second Sales Presentation
“So, what do you do?” This is a fairly common question that people ask at a networking event, a trade show or even at a cocktail party. How do you answer that question? You launch into a two-minute (or longer) technical spiel that leaves the person asking the question rolling his eyes and looking for […]
Qualifying Prospects – Are you Pitching the Wrong Person?
Why is qualifying prospects important? Have you ever had a sales process swimming along perfectly, had several meetings with a very interested and positive prospective customer who loves everything about your product or service? It does happen! This person is happy to hear from you (a refreshing change for a salesperson!) asks for and reads […]
Three Marketing Horror Stories
Halloween is a time when we scare ourselves for fun. It seems an appropriate time for marketing horror stories. One of our neighbors turns his front yard into an amazing musical graveyard full of special effects. I think he spends the rest of the year planning and building things that will scare the jeebers out […]
Three Things To Do Before NBAA13
NBAA is two weeks away (technically, it starts Tuesday the 22nd, but for us the biggest trade show of the year pretty much takes up the whole third week in October.) Of course, there are many more than three things to do before NBAA13, and you’ve probably done most of them, but here’s our short […]
Do your marketing habits work for you or against you?
Great marketing habits are much more important than any particular marketing technique or activity. Your net worth to the world is usually determined by what remains after your bad habits have been subtracted from your good ones. -Benjamin Franklin We can debate all day about the best exercise program, but we all know that spending […]
Will Your Gorgeous Aviation Brochures End Up in the Las Vegas Convention Center Garbage Cans?
You spent hours choosing the right photos, had several rounds of wordsmithing with your team, and spent a fortune on printing beautiful aviation brochures for NBAA, or one of the other important conventions that are marketing landmarks for the industry. There are two versions of what is going to happen with each of your carefully […]
Who Does the Selling In Your Company?
Of course, if you’ve been reading popular sales management magazines, you know that the correct answer to the question – “Who does the selling in your company” is “Everyone!” While this is absolutely true and an excellent philosophy, we’ve found in our experience with aviation companies that it just doesn’t work out so well in […]
Examples of Direct Mail Advertising for a B2B Product or Service
Good examples of direct mail advertising are hard to find. Most of the marketing information you find on the web or in textbooks applies to retail. Or to selling small-ticket, low-risk items that have a large possible audience. We don’t often find examples (with results!) of a direct mail marketing campaign for large ticket, business […]
Aviation Marketing – Are you trying too hard?
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] While we an safely say that most aviation companies don’t put enough effort into marketing and sales, there are a few companies that have the opposite problem -they’re trying too hard. […]
Aviation SEO – How Important is Search Engine Optimization?
[fusion_builder_container type=”flex” hundred_percent=”no” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” overlay_color=”” video_preview_image=”” border_color=”” border_style=”solid” padding_top=”” padding_bottom=”” padding_left=”” padding_right=””][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ background_position=”left top” background_color=”” border_color=”” border_style=”solid” border_position=”all” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” center_content=”no” […]
Webinar Wednesday – Working with the Press!
Working with the Press – Have you ever felt that your press releases were being dumped into a black hole? You’re probably right! You can spend hundreds of dollars posting a press release using services like PRWeb, Business Wire, iNewsWire, Online PR Media, Market Wire, and PR Newswire and NEVER have your news item “picked […]
Why Aviation Companies Need to Tell Great Stories
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] Will Rogers once said something like this – “It’s hard not to like a man once you know his story.” Frankly, nobody cares about your marketing goals, and very few people […]
Complete Aviation Marketing Services – “A very particular set of skills . . . “
You may be surprised that an aviation marketing company has something in common with Liam Neeson’s character in the movie “Taken.” ABCI as they say, has a “very particular set of skills.” [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” […]
Marketing Webinar Wednesday – Dunkin Donuts or Starbucks? Treats are on Us!
It’s back to school time – and we want to encourage good study habits in for our Marketing Webinar students. “Our research shows that companies which adopt “formalized informal learning” programs (like coaching, on-demand training, and performance support tools) outperform those that focus on formal training by 3 to 1. In these companies the corporate […]
Thinking About Hiring Sales and Marketing Personnel? Read this first:
Hiring sales and marketing personnel is an option you may be considering. You may have been reading our articles for awhile. You’re aware that it takes more time and effort to sell aviation products and services now than it did five years ago. Aviation companies have to work harder and smarter and build better marketing […]
Pricing Strategy – Is Your Price Right?
Even the most confident and self-assured salesperson can have a moment of doubt about pricing strategy when a customer displays obvious sticker shock in a sales presentation.
Avoiding Bad Publicity Slip-Ups
Bad publicity is just that – bad. In a painfully embarrassing slip up this week, Bay Area news station KTVU, which reported that the pilots of Asiana’s disastrous flight 214 included fictitious names that we won’t bother to repeat here. Worse, the NTSB has had to join KTVU in apologizing for the incident, since […]