Who Does the Selling In Your Company?
Of course, if you’ve been reading popular sales management magazines, you know that the correct answer to the question – “Who does the selling in your company” is “Everyone!” While […]
Examples of Direct Mail Advertising for a B2B Product or Service
Good examples of direct mail advertising are hard to find. Most of the marketing information you find on the web or in textbooks applies to retail. Or to selling small-ticket, […]
Aviation Marketing – Are you trying too hard?
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] While we an safely say that […]
Aviation SEO – How Important is Search Engine Optimization?
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Webinar Wednesday – Working with the Press!
Working with the Press – Have you ever felt that your press releases were being dumped into a black hole? You’re probably right! You can spend hundreds of dollars posting […]
Why Aviation Companies Need to Tell Great Stories
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] Will Rogers once said something like […]
Complete Aviation Marketing Services – “A very particular set of skills . . . “
You may be surprised that an aviation marketing company has something in common with Liam Neeson’s character in the movie “Taken.” ABCI as they say, has a “very particular set […]
Marketing Webinar Wednesday – Dunkin Donuts or Starbucks? Treats are on Us!
It’s back to school time – and we want to encourage good study habits in for our Marketing Webinar students. “Our research shows that companies which adopt “formalized informal learning” […]
Thinking About Hiring Sales and Marketing Personnel? Read this first:
Hiring sales and marketing personnel is an option you may be considering. You may have been reading our articles for awhile. You’re aware that it takes more time and effort […]
Pricing Strategy – Is Your Price Right?
Even the most confident and self-assured salesperson can have a moment of doubt about pricing strategy when a customer displays obvious sticker shock in a sales presentation.
Avoiding Bad Publicity Slip-Ups
Bad publicity is just that – bad. In a painfully embarrassing slip up this week, Bay Area news station KTVU, which reported that the pilots of Asiana’s disastrous flight 214 […]
The Best Way to Get Great Blog Article Ideas – Have Lots of Bad Ones!
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] You know that it takes a […]
Marketing Automation – The Bad & The Good
Marketing automation applied intelligently can actually make you more considerate.
A well-designed campaign should give you, the sales or marketing executive, enough information to treat your customers and prospective customers better.
It should tell you
Who is reading your emails and who is not.
Who has downloaded the file you provided or who may be having technical issues.
Who apparently has questions and may be in need of more information.
Which of your prospecting sources is generating more leads.
Budgeting and Return on Investment for Marketing Expenses
“Why do we lose money on advertising? Why don’t I see a return on investment for marketing?” An aviation company executive, on the phone with us for the first time, […]
Excluding Customers You Don’t Want
On this blog, we spend most of our time talking about how to find and attract customers. This week, we’re going to spend a few moments considering the customers we’d […]
Will an email campaign actually work in the aviation industry?
Question – “Is Email marketing still a viable advertising venue? Will an email campaign sell products?” Answer – Yes, but only if it is handled very carefully. Email marketing can […]
A 130-Year-Old Sales Technique (a la Robert Louis Stevenson)
This sales technique is 130 years old. In April’s lesson on great sales techniques, we talked about the “reverse negative close,” also known as the “takeaway close.” At that time, […]
Off To School Again – Being a Lifetime Student of Marketing and Technology
I’m writing this on Saturday while John is packing for a trip to Chandler, Arizona. We’re on our way to the Infusionsoft University next week – need to keep up […]
Why Bother Planning Advertising Campaigns?
Many of our new clients (or people who aren’t clients yet) ask us: “What’s wrong with just running an ad and seeing how it does? Why bother planning advertising campaigns? […]
Have You Fallen Into This Trap in a Sales Presentation?
How many times have you won an argument in a sales presentation-but lost the sale? How many times do you swear that will never happen again, only to find (too late) […]