Introduction to Sales-Boosting Information Packages
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] A standard information package to send to prospective customers is a very powerful tool for making sales. It can also be a wasteful endeavor. When a prospective client says “please send […]
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How Available Should You Be?
It’s a conundrum! The ideal marketing program helps customers get in touch with YOU, rather than having you chasing after customers. The problem with this is that if you do your marketing correctly, you’re going to be very busy. Scheduling has been one of our biggest challenges – we’ve looked at all KINDS of scheduling […]
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Webinar – Information Packages for Prospects
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] When a prospect says: “Please send me some information.” This is probably one of their very first interactions with your company. They’re going to be judging you product or service against […]
Power, Ethics and Marketing
Any American who is prepared to run for president should automatically, by definition, be disqualified from ever doing so. ~Gore Vidal Marketing professionals cultivate credibility, and credibility becomes power. Power must be used responsibly. One example of this power is brand recognition, even among very young children: Alexandra Noailles’ son doesn’t want just toys. Julien […]
Keeping Your Hand on the Throttle of Your Marketing System
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] When you’re flying an airplane, throttle control is one of the most important skills to master. Most aircraft require full throttle on takeoff. They need all that energy to get off […]
Online Courses!
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][talentlms-courses] New here? Sign up to get access to our courses! .[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]
Goal Setting Workshop – Now Available Free!
You set your 2013 sales and marketing goals and resolutions, and now you’re finding that life is getting in the way. It happens to all of us! In Aviation in particular, there are many demands on our time and energy. Our Goal Setting Workshop has been one of our most in-demand presentations for small groups […]
Trade Show Displays Done Right
[fusion_builder_container hundred_percent=”no” equal_height_columns=”no” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” parallax_speed=”0.3″ video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” border_style=”solid” flex_column_spacing=”0px” type=”legacy”][fusion_builder_row][fusion_builder_column type=”1_1″ type=”1_1″ background_position=”left top” background_color=”” border_color=”” border_style=”solid” border_position=”all” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” center_content=”no” last=”true” min_height=”” hover_type=”none” link=”” first=”true”][fusion_text] There are hundreds of shows that specialize in the aviation […]
What would you do if you were fearless?
On my first instrument lesson in zero visibility, I asked my instructor how he remained completely unaffected by the patterns of clouds swirling by the windows. Sometimes it visually appeared that we were flying backwards or straight down! [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” […]
Trade Shows – Three Lists to Ensure Success
You arrive at a trade show, pockets full of business cards and charged with the responsibility of promoting your products and services to decision makers in your industry. Let’s assume you have a booth, that it’s attended and you’re free to use your time as you choose. Fantastic. Now what do you do? Bury yourself […]
Five Keys to Attracting Visitors to Your Trade Show Booth
A presence at a trade show is a huge investment. Besides admission and booth rent, there are travel costs, freight, booth displays, marketing collateral, entertainment costs, and the cost of being out of the office for several days. Of course you expect a decent return on investment for this trade show. The best way to […]
Fighter Pilots, Marketing Execs, and OODA
How fast is your OODA cycle? It’s a question of critical importance to fighter pilots, who are taught to quickly: Observe Orient Decide and Act In the midst of a dogfight. It’s also very important to marketing and sales professionals. We may not have people shooting at us or lives hanging in the balance on […]
The Secret of a Good Advertisement
The power of one . . . via AWAI Ken Segall was once in a brainstorming session with Steve Jobs, debating how many features to include in an iMac commercial. Now, as a writer, you probably know that focusing on one idea is best. But for some reason, Steve wanted to include five points. Another […]
Aviation Marketing TV – Educating Customers with Great Product Demonstrations
This month we’re talking about educating customers. Customers who don’t know the difference will simply choose the product or service that they think will meet their needs at the lowest price. They may not be aware of what to look for, or how to evaluate the offerings on the market. Product demonstrations are a great […]
Aviation Marketing TV – What to Include in a Referral Package
Referral Packages – Many aviation companies get 50% of their business by referral. Here’s what to put in a referral package for your current customers. Referral Marketing This month we’re shining the spotlight on ABCI’s clients and MasterClass members as we talk about great referral marketing techniques. It’s not too late to get in on […]
Referral Sheet – SSC (Special Services Corporation) – Brad Searls
How would I spot your ideal customer for SSC? The ideal customer for SSC fits into different categories. They are aircraft sales companies that need a good aircraft management company to refer their clients to. They are an aircraft charter broker that needs a qualified, reliable charter operator to call on to support their […]