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Goal Setting Workshop – Now Available Free!
You set your 2013 sales and marketing goals and resolutions, and now you’re finding that life is getting in the way. It happens to all of us! In Aviation in […]
Trade Show Displays Done Right
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What would you do if you were fearless?
On my first instrument lesson in zero visibility, I asked my instructor how he remained completely unaffected by the patterns of clouds swirling by the windows. Sometimes it visually appeared […]
Trade Shows – Three Lists to Ensure Success
You arrive at a trade show, pockets full of business cards and charged with the responsibility of promoting your products and services to decision makers in your industry. Let’s assume […]
Five Keys to Attracting Visitors to Your Trade Show Booth
A presence at a trade show is a huge investment. Besides admission and booth rent, there are travel costs, freight, booth displays, marketing collateral, entertainment costs, and the cost of […]
Fighter Pilots, Marketing Execs, and OODA
How fast is your OODA cycle? It’s a question of critical importance to fighter pilots, who are taught to quickly: Observe Orient Decide and Act In the midst of a […]
The Secret of a Good Advertisement
The power of one . . . via AWAI Ken Segall was once in a brainstorming session with Steve Jobs, debating how many features to include in an iMac commercial. […]
Aviation Marketing TV – Educating Customers with Great Product Demonstrations
This month we’re talking about educating customers. Customers who don’t know the difference will simply choose the product or service that they think will meet their needs at the lowest […]
Aviation Marketing TV – What to Include in a Referral Package
Referral Packages – Many aviation companies get 50% of their business by referral. Here’s what to put in a referral package for your current customers. Referral Marketing This month we’re […]
Referral Sheet – SSC (Special Services Corporation) – Brad Searls
How would I spot your ideal customer for SSC? The ideal customer for SSC fits into different categories. They are aircraft sales companies that need a good aircraft management […]
Referral Marketing – Cristobal Aircraft Brokerage – Chris Gamble
How would I spot your ideal customer for Cristobal Aircraft Brokerage? Someone that is frustrated with commercial aviation or is paying too much for their current transportation needs is an […]
How aviation companies fail at referral marketing
On our recent California trip, we struck up a conversation in a hotel lobby with a charter pilot. We talked a little about what he did and told him about […]
Aviation Marketing TV – Using Customer Satisfaction Surveys to Get Referrals
Here are two questions you should add to your Customer Satisfaction Survey, and a great way to get referrals! For some great examples, see the referral sheets for a few […]
Referral Marketing – Dallas Jet International – Brad Harris
How would I spot an ideal customer for Dallas Jet International? Anyone buying or selling a business aircraft would benefit from talking with us. How would I best describe Dallas […]
Referral Marketing Example – Hernando County Airport – Kimberly Poppke
How would I spot your ideal customer for Hernando County Airport? Exiles from colder regions do enjoy saying goodbye to the cost and hassle of de-icing…! Strategically located in North […]
Referral Marketing – Taylor Greenwood Photography
How would I spot an ideal customer for Taylor Greenwood Jet Photography? An aircraft broker, dealer, or individual owner who wants to sell an aircraft in this crowded “buyer’s market” […]
Referral Marketing – Summit Aviation and the Digital Reference Library – Paula Woellhaf
How would I spot the ideal customer for Summit Aviation? Our ideal customer is an individual or organization who is required by law to use not only the regulations, but […]
Referral Marketing – Simple Supply Chain Management – Muhammad Farooq
How would I the your ideal customer for Simple Supply Chain Management? We create ecommerce solutions that make it easy for companies to display and sell their products online. Spotting […]
Aviation Marketing TV – How to Create a Great Referral Offer
How to Create a Great Referral Offer 1) Become known for giving and getting referrals! 2) Be specific about what you’re looking for! If you’re not specific, you’re likely to […]