The vast majority of the companies we consult with spend entirely too much time, energy and money "putting their message out there" without giving nearly enough attention to the actual living, breathing human beings that they are "putting it out" to. This results in a tone-deaf delivery at best.
The world has changed in the last three years. Are you still marketing your products and services the same way? How’s that working for you? Whether we acknowledge it or not, the world has changed more in the last two or three years. Whether or not we like all the changes, the facts and numbers don’t lie.
What are the costs and benefits of working with ABCI? How much work does it take, really? And what measurable results can real customers actually expect? Dave Santo of AeroStar Training Services LLC talks with us about his reservations prior to engaging with ABCI and his experience working with us.
We all have our strengths and weaknesses, and one thing I've noticed (and part of the reason that we chose aviation as a specialty) - there are a lot of aviation professionals who dislike or don't have time for writing.
Bob Jones and I stepped out of the Tweetup for a moment to discuss the show so far.
Rick Andritsch is the "owner in charge" of VJS Lincoln, a company that builds hangars for aviation companies large and small.
Ludo Van Vooren is an expert in social media, internet marketing, global business development, strategic planning, event management. We talk about the show, the current economic and selling climate, and how marketing is changing.
We talk to Ryan Keogh about passion, sales and customer service. Ryan works with Cutter Aviation and also the host of Warbird Radio.
Jill is the owner of Heiste Communications - she specializes in aviation-related copywriting and PR. We talk about why it's [...]
We talk about apps and technology in aviation marketing, the demographics of who's using what, and what's changing in aviation marketing.
We talk about the NBAA convention, how to park dozens of aircraft for a static display without making the pilots sweat, and how to have a great time flying to the Bahamas.
Arriving in Las Vegas by car or by plane, (as many of us did last week for the annual NBAA [...]
If we were to make a prediction about what all the "cool kids" (marketers, products and booths) will be wearing at the NBAA Conference this year, it will be that everyone will be using QR Codes! We expect to see them in all shapes and sizes and on all types of marketing materials.
This story, Marrs says, is a perfect illustration of what's wrong with most businesses, and why they're always under pressure to find the next client, bend over backwards to accept clients or customers that may not be a good fit, or they are forced to reduce prices to keep a customer. They don't have enough "hooks out there!"
I've had several versions of this same conversation with people when they ask about marketing. "The problem is that when business is good, I have no need for marketing. When business is bad, I have no money for marketing!" "You know what I'm going to say, right?" "Probably that if I was more consistent with marketing I wouldn't have this roller coaster going on with my business."
There are many good packages on the market, the important thing is that you use one of them. Today we’ll be talking about a few of the features you’ll want to use most . . .
Whenever we do a set of recommendations or a deeper consultation on a campaign with a client, sometimes the answer has to be this: "We need to go back to the drawing board. This product or offer just isn't good enough to succeed."
“The career path for aviation students has changed,” indicated Deidra Toye, the Admissions Director at Aerostar. “Aspiring airline captains used to work for years as flight instructors or charter services to build up time. Airlines worldwide are looking for qualified pilots with type ratings. With this new approach, you might as well get paid while you build time in type.”
There is a always a temptation to focus on the product and its features, rather than the customer and the benefits that are most meaningful to them.
Brad answers these and other questions for us: The economy has been really terrible lately; but you’ve had an excellent year so far. Why is that? How have the demographics of airplane buyers changed in the last few years, and what has DJI done to adapt to that? A really large number of people who have purchased from you in the past purchase from you more than once. How do you keep those relationships going?