Aviation Marketing Articles & Advice
We help aviation professionals sell more of their products and services.
When aviation professionals get better at sales and marketing, makes the whole industry better!
Best Icebreakers for Zoom Meetings
We find ourselves spending more and more time on Zoom. Sometimes with people who don't know one another very well. Whether it's a sales presentation, and educational session, or a webinar, how can we "warm [...]
Aviation Marketing Strategy and Planning for 2021
You need to put together a strategy, plan, goals, and budget for the shiny new year of 2021. We can help! Some things to consider: Big Rocks First Think in Timelines What Could Go Wrong? [...]
Book Club Discussion – The Direct Mail Revolution by Bob Bly
It's nice to get people with three different business backgrounds to discuss a book - which is what we did today with Bob Bly's Direct Mail Revolution. Will direct mail still work for Aviation Marketing? [...]
Aviation Sales – Discussion – How to Approach New Prospects
How to approach new prospects? It's easy and fun to work with people who already know, like, and trust you. Approaching someone that's never heard of you is a different story. And yet to expand [...]
Aviation Marketing – Frequently Asked Questions
What is Aviation Marketing? When we meet people at a networking event, they assume that aviation marketing is dominated by the airlines. While that is part of it, aviation marketing also includes aviation aerospace industry, [...]
Introducing – Aviation Marketing Project Workshops!
Free for our Aviation Marketing Lab Insiders, and a great value for everyone else. We're introducing our Project Workshops. They're not "Do It Yourself," and they're not "Done For You," they're "Done With You," [...]
Book Club Discussion – Consulting – How to Get Booked by Michael Zipursky
You could argue that aviation sales is all about consulting, and aviation consulting is all about sales.If you define consulting as giving advice to help someone solve a problem or do things more efficiently, that's [...]
Three Aviation Direct Mail Campaigns To Plan for 2021
2020 has changed a lot of things, including the tools we use to reach out to prospective customers. But it hasn't changed the fundamentals- every campaign still needs a great list, offer and presentation! In [...]