How do you market an airport business or FBO?
Airports must successfully build relationships with their communities to effectively market their airport. Paula Williams, strategic aviation marketing advisor for Aviation Business Consultants, Lara Kaufmann, associate director of the Greenville Downtown Airport and Doug Goldstrom, president of sales and marketing for Special Services Corporation, spoke about their airport marketing tactics during a recent NATA webinar.
“Everybody gets all carried away about the technical aspects of marketing,” Williams said. “The shiny objects, the Facebooks the TikToks, that sort of thing. But all of that can be really shallow unless you back up and think about what’s really important. We only really trust people and companies when we know their stories.”
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