Aviation Marketing Articles & Advice
We help aviation professionals sell more of their products and services.
When aviation professionals get better at sales and marketing, makes the whole industry better!
Ten Creepy AI Tools for Aviation Marketing
"Oh, my goodness. That's terrifying. Where do I sign up? I absolutely want this!" Paula's reaction to one of these AI marketing tools. (Actually, to several of them, to be honest.) AI, or artificial intelligence, [...]
Aviation Professionals – What Do You Love About What You Do?
It's Valentines week, and it's been a rough year in this industry, as well as every other! So, we thought we'd spend this episode talking with aviation industry professionals about what they LOVE about this [...]
Twelve Signs You Need A Web Site Refresh
Sales in the aviation industry are often initiated at an industry trade show or personal contact. Until last year, when it became more important than ever for customers to be able to find you online. [...]
Introducing – Executive Digital Coaching for Aviation Professionals
This is a service we've offered for a long time. Thought leaders in Aviation aren't just born knowing how to use these tools! We have Marketing Lab customers and confidential customers for our other services [...]
Book Club Discussion – the 12-Month Digital Marketing Planner by Brandon Breshears
Not one of our best technically-produced episodes, and a great example of things we need to fix when we take our "show on the road!" John, Mickey and Paula discuss the 12 Month [...]
Three Ways to Deliver Customer Education to Make More Sales
We have to educate customers before they can make a good purchase decision, but aviation thought leaders are too busy to get them to sit down and listen to a lecture. What's the best way [...]
What are aviation sales and marketing pros doing differently in 2021?
We all survived 2020, we're all a little older and wiser, (hopefully!) but we're still full of optimism for 2021. (I think even the youngest among us has a gray hair or two they didn't [...]
Customer Education Part Two – Three Topics That Drive Sales
Educating customers and prospects is a great investment. People buy more confidently when they know more about the topic! This applies whether you sell preowned aircraft, landing gear components, maintenance software, insurance, or any other [...]