Aviation Marketing Articles & Advice
We help aviation professionals sell more of their products and services.
When aviation professionals get better at sales and marketing, makes the whole industry better!
Book Club Discussion – The No BS Guide to Brand Building by Direct Response
Mickey Gamonal, David Pearl and Paula Williams discuss Dan S. Kennedy's No BS Brand Building by Direct Response - The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying [...]
August Audits – How Is Your Website Serving Your Sale Process?
Request an audit of your web site: (Aviation industry only, please!) Trinity Aviation Services and ABCI are collaborating on providing the most comprehensive overview we can. You'll get two reports plus a consultation: A [...]
Who Inspired You? (In Aviation, Business, Marketing . . . )
Every successful person was inspired by at least one other successful person. We asked our members who inspired them - and got great answers! [embedyt] https://www.youtube.com/watch?v=Ml_7cyKj-XY[/embedyt] [fusebox_track_player url="https://traffic.libsyn.com/secure/aviationmarketing/Discussion_-_Who_Inspired_You_.mp3" background="default" social_linkedin="true" ] Paula Williams: All right, [...]
Three Reasons Aviation Salespeople Fail and What To Do About It
There are three reasons we see aviation salespeople struggle to meet their goals. This really stinks because they can be working like crazy, and doing everything else perfectly. They can spend a ton of money [...]
Book Club Discussion – Never Split the Difference
Great conversation with Mickey Gamonal and Joni Schultz about the intriguing negotiation book, Never Split the Difference. Please excuse the audio problems and the slightly truncated format - we had some technical difficulties with our [...]
Book Club Discussion – the Seven Habits of Highly Effective People
Five aviation marketing professionals discuss the classic by Steven Covey - we share our favorite habits, and what's changed since the first time we read the book! [embedyt] https://www.youtube.com/watch?v=aY2e-K85QOQ[/embedyt][fusebox_track_player url="https://traffic.libsyn.com/secure/aviationmarketing/Book_Club_Discussion_-_Seven_Habits_of_Highly_Effective_People.mp3" background="default" ] Mickey [...]
How to Win More Sales – Three Scenarios
We discuss three different sales scenarios and the one success factor that was common to all of them. Plus, how to make this work for you! [embedyt] https://www.youtube.com/watch?v=KkebICT3BD4[/embedyt] See the full transcript on Aviation [...]
Aviation Marketing Tools Discussion
"What is your favorite aviation marketing tool?" Six professionals, including an educator, copywriter, aircraft values expert, two consultants, a marketing director explain their favorites and why they can't live without them! Debbie Murphy, David Pearl, [...]