Aviation Marketing Articles & Advice
We help aviation professionals sell more of their products and services.
When aviation professionals get better at sales and marketing, makes the whole industry better!
Aviation Sales & Marketing Pros – What Did You Learn from 2020?
2020 is finally (just about) over! They say our toughest times are the times when we learn the most and actually make the most progress, even though it may not be evident. What was your [...]
Three Ways Customer Education Improves Sales
Many aviation companies overlook customer education. The bad news is, this is a big mistake. The good news is, your competitors are probably making this mistake! Here are three reasons customer education can lead to [...]
Book Club Discussion – 500 Social Media Tips
Mickey Gamonal, Paula Williams, John Williams, Trish Machiri and Debbie Murphy discuss our favorite social media tips. [embedyt] https://www.youtube.com/watch?v=l3KuoMPakP0[/embedyt] Transcript - 500 Social Media Tips Mickey Gamonal: My name's Mickey Gamonal, I am the [...]
Best Icebreakers for Zoom Meetings
We find ourselves spending more and more time on Zoom. Sometimes with people who don't know one another very well. Whether it's a sales presentation, and educational session, or a webinar, how can we "warm [...]
Aviation Marketing Strategy and Planning for 2021
You need to put together a strategy, plan, goals, and budget for the shiny new year of 2021. We can help! Some things to consider: Big Rocks First Think in Timelines What Could Go Wrong? [...]
Book Club Discussion – The Direct Mail Revolution by Bob Bly
It's nice to get people with three different business backgrounds to discuss a book - which is what we did today with Bob Bly's Direct Mail Revolution. Will direct mail still work for Aviation Marketing? [...]
Aviation Sales – Discussion – How to Approach New Prospects
How to approach new prospects? It's easy and fun to work with people who already know, like, and trust you. Approaching someone that's never heard of you is a different story. And yet to expand [...]
Aviation Marketing – Frequently Asked Questions
What is Aviation Marketing? When we meet people at a networking event, they assume that aviation marketing is dominated by the airlines. While that is part of it, aviation marketing also includes aviation aerospace industry, [...]