Aviation Marketing Articles & Advice
We help aviation professionals sell more of their products and services.
When aviation professionals get better at sales and marketing, makes the whole industry better!
More Positive Reviews For Aviation Companies – How to Make it Happen!
We talked in the last few weeks about how important online reviews can be, and how even the best companies sometimes get negative reviews through no fault of their own. We also talked about "the [...]
Five Reasons Aviation B2B Customers Give Bad Online Reviews
The most common reasons your b2b aviation customers give you a one-star review on Facebook, Google or Yelp may not have anything to do with you. [embedyt] https://www.youtube.com/watch?v=d_vZAxBwJ2E[/embedyt] [smart_track_player url="http://traffic.libsyn.com/aviationmarketing/Five_Reasons_for_Bad_Reviews_-_Podcast.mp3" background="default" ] Paula [...]
Aviation Reputation Management – How Important are Online Reviews?
When it comes of aviation reputation management, are online reviews really all that important? And can you do anything about them, anyway? As a busy aviation company CEO or president, is this something that should [...]
How to Destroy an Aviation Brand in Ten Minutes or Less
We spend a lot of time building an aviation brand for each of our clients. So please don't undo our great work! A brand is really a just a shorthand for the way a customer [...]
Understanding (And Improving) Your Aviation Prospecting Life Cycle
You've heard of the Customer Life Cycle, but before we have a customer, we have to get prospects. And we can get more of them if we understand which parts our Prospecting Life Cycle [...]
Working with an Marketing to Boomers, Gen X, Gen Y & Millenials
Most of our aviation industry clients are Boomers, and most of our team is Gen X, Gen Y and Millennials. So, how do we get things done without driving everyone crazy? It helps to know [...]
Aviation Advertising – Interview with Stephen Linebaugh and Adam Usina
This week we’re talking about aviation advertising opportunities with Stephen Linebaugh and Adam Usina of PartsBase Now, we’ve talked in the past about how its a great idea to have a product on Amazon, especially [...]
Book Club Discussion – Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
John, Mickey and I discuss three key points from Jab, Jab, Jab, Right Hook by Gary Vaynerchuk Why should give before asking. (Something almost nobody ever does, especially with the mechanized marketing bots and software [...]