Customer service interactions are an important opportunity for a company to build brand equity and encourage testimonials and referrals. [...]
This is Marketing by Seth Godin is actually the third Seth Godin book we've reviewed in our Book Club [...]
I probably don’t need to tell you that video is incredibly effective in marketing these days. And you probably [...]
What type of marketing videos perform best with a business aviation audience? In our experience, the best-performing videos are [...]
How will AI impact aviation marketing? We think that three things will happen: Aviation consumers will have higher expectations [...]
This episode is about aviation marketing and AI- ChatGPT and MidJourney are all people seem to be talking about [...]
We were thrilled to have author Ann Handley join us for this event as we discuss her new book, [...]
How do you sell to people who are busy, hard-to-reach, and don’t want to talk with salespeople? [...]
We had a visit from aviation industry royalty as John & Martha King joined our Book Club Discussion this [...]
Good people are hard to find. And don't we know it! It's taken MANY YEARS and a lot of [...]
What was our most popular episode of 2022? Aviation Startups and Side-Hustles! Everyone's got a side-hustle these days - [...]
Happy New Year! Thrilled to be going into a shiny new year in the aviation industry. There are SO [...]
John and Martha King will be joining us for our Book Club Discussion this January. We're excited to talk [...]
A word on marketing for avionics companies. I had someone write me a DM own LinkedIn, saying they had [...]
The reality these days is that the best product doesn't always win. The best KNOWN product tends to win. [...]
Hook Point: How to Stand Out in a 3-Second World by out-of-the-box thinker Brendan Kane breaks down the most [...]
Could your airport become a spaceport? And how could this impact your opportunities to work in the aerospace industry? [...]
For a small- to medium-sized aviation company, making the leap to approach aerospace companies can seem daunting. And it [...]
🐦 What the heck is up with Twitter? 🐦 Should we be staying on Twitter? 🐦 Should we be [...]
How do you market to customers that have the intention and the technology to actively avoid almost all of [...]