Our clients are NOT (usually) beginners. They are marketing professionals at the top of their game. They come to us to get to the NEXT level. So why do we start with the absolute basics?

We’ll be sharing insights inspired by iconic figures like Vince Lombardi and Ben Franklin, demonstrating how mastering basic principles is vital for success, even for the most experienced professionals.

We’ll walk you through our specially tailored checklist, designed to cater to the unique needs of the aviation industry. This episode is packed with practical advice and strategies, making it an invaluable resource for anyone in aviation looking to elevate their business. So, come along as we explore the importance of nailing the basics for marketing success in the aviation industry.



[0:00:00] Welcome to this week’s episode of our podcast! I’m Paula Williams, joined by John Williams, and together we’re part of ABCI. Our mission at ABCI is to help those in the aviation world sell more of their products and services.


[0:00:08] We’re here to support you in enhancing your aviation business, offering insights and strategies tailored for your success.


[0:00:12] Today, we’re diving into the importance of fundamentals, even for the most experienced professionals.


[0:00:13] I’ll start by sharing a personal anecdote about my dad, a huge football fan and an admirer of Vince Lombardi.


[0:00:19] My dad’s inspiration came from Vince Lombardi stories, reflecting his passion for football.


[0:00:24] Lombardi, an iconic figure in football, was known for his emphasis on basics, even with the most skilled players.


[0:00:34] Lombardi’s approach was simple yet profound. He began every season, regardless of past successes, with the basics – a lesson in the importance of foundational skills.


[0:01:00] This story resonates beyond football. It’s about ensuring that the fundamentals are always in place, even for the most seasoned professionals.


[0:01:01] Lombardi’s mantra was clear: success starts with mastering the basics, from putting on socks correctly to understanding the very essence of your role.


[0:01:47] This philosophy aligns with my admiration for Ben Franklin, especially a poem from Poor Richard’s Almanac that emphasizes the cascade of consequences from neglecting the small details.


[0:02:55] In our work, we apply these principles through a comprehensive checklist, inspired by John Jansch’s “The Ultimate Marketing Engine”.


[0:03:02] We’ve adapted Jansch’s concepts to cater specifically to the aviation industry, ensuring every small yet crucial detail is covered.


[0:03:24] Our checklist starts with the absolute basics, crucial for avoiding costly mistakes in marketing and operations.


[0:03:51] It covers everything from branding consistency to the effective use of digital tools, ensuring nothing is overlooked.


[0:04:08] These seemingly minor details can significantly impact your business’s online presence and credibility.


[0:04:28] We emphasize the importance of maintaining an accurate and professional online image, especially on platforms like Google My Business.


[0:05:16] Our approach is holistic, addressing everything from customer onboarding to collecting reviews – all essential components of a successful business.


[0:05:39] Remember, even the smallest elements can have a significant impact – a philosophy echoed by marketing guru Dan Kennedy.


[0:06:00] We also delve into sales processes, emphasizing the importance of following up on leads and maintaining accurate records for success.


[0:06:53] In the aviation industry, where checklists are integral, we apply the same meticulous approach to ensure every aspect of your business is optimized for success.


[0:07:37] In closing, we reiterate the importance of attention to detail, a factor that can either propel your business forward or hold it back.


[0:07:45] Thank you for joining us today, and we look forward to sharing more insights in our next episode. Ciao!