Why content marketing? [smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_20.mp3" title="AMHF 0020- They Just Don't Get It! Educating Customers" social="true" social_twitter="true" social_facebook="true" social_gplus="true" social_linkedin="true" social_stumble="true" [...]
February's book of the month is No BS Trust Based Marketing by Matt Zagula and Dan Kennedy. One of the [...]
In our panel discussion last week, we had a great conversation with some of the best content creators in the [...]
"I was kind of upset. We had run the ad for three months straight, and received no inquiries. But, as [...]
If you're in the aviation industry, there are many factors to consider when you're choosing a marketing company to help you sell more products or services.
I’m sure you’ve heard this old saying before, but you’d be amazed how many people in the aviation industry stick [...]
What are the best aviation blogs? Everyone has different priorities and criteria, but here are 21 of our favorites! We [...]
Halloween is a time when we scare ourselves for fun. It seems an appropriate time for marketing horror stories. One [...]
Why do you spend so much time on Search Engine Optimization (SEO)? In every nearly every Office Hour with clients, [...]
Working with the Press - Have you ever felt that your press releases were being dumped into a black hole? [...]
Nobody cares about your sales and marketing objectives, but everyone loves a great story! Will Rogers once [...]
Bad publicity is just that - bad. In a painfully embarrassing slip up this week, Bay Area news station KTVU, [...]
Great marketing starts with great ideas - and ideas don't come out of the blue. You have to plan [...]
"Why do we lose money on advertising? Why don't I see a return on investment for marketing?" An aviation company [...]
Many of our new clients (or people who aren't clients yet) ask us: "What's wrong with just running an ad [...]
"Confusion kills campaigns." While it's ideal to meet a new client at the beginning of a marketing campaign, most often [...]
Businesses that we thought would be around forever have closed their doors. In this environment, consistent marketing is more important [...]
This month we’re talking about educating customers. Customers who don’t know the difference will simply choose the product or service [...]
“Yes, we have a Facebook account—doesn’t everybody? But we’re just not sure what we should be doing with it. We’re [...]
Excerpt from our Coaching Program - Philanthropy and Advocacy in Aviation - We cover one topic impacting marketing in the [...]