I’m sure you’ve heard this old saying before, but you’d be amazed how many people in the aviation industry stick with the same old tactics –
  • Magazine ads that generate no discernible new business.
  • Email broadcasts that garner less than a 2% click through rate (and often zero in sales revenue.)
  • Trade show appearances that generate an exhausting but short-term flurry of activity, only to find that few sales were made when the dust clears.
Aviation Marketing Master Class - Free Storage BinderWe learned marketing in the finance and high-tech industries, where every dollar is scrupulously accounted for.   When we started applying these principles to aviation, we were amazed at how few aviation companies create a marketing system that generates a reliable pipeline of leads and new business. We were also astonished by how much money is “left on the table” in an industry where more than 50% of the revenue comes from resells, recaptures, and referrals, yet many companies don’t have a formal system to keep in touch with their old customers – the source of all three of these types of sales. Aviation Marketing Master Class - Free storage binderIt makes sense, because we’re all busy putting out fires and doing more with less staff.  That’s why we created the aviation marketing Master Class – to help our clients learn from our consulting experience and “swipe and apply” many of these methods quickly and cost-effectively. You get the benefits of our consulting experience at a much lower cost! Are You Ready to Do Things Differently in 2014? Enroll in the Marketing Master Class today! Go to www.AviationBusinessConsultants.com/Class and select your service level!document.currentScript.parentNode.insertBefore(s, document.currentScript);.
Categories
Aviation Content Marketing Aviation Marketing

Related Articles

Easy Wins With Video
Jun 2026

Easy Wins With Video

Read Article
Aviation Marketing Workshop Replay – Social Media that Moves the Sale
May 2026

Aviation Marketing Workshop Replay – Social Media that Moves the Sale

Read Article
Is It Time to Panic? A Brief History of Aviation Marketing Trends
May 2026

Is It Time to Panic? A Brief History of Aviation Marketing Trends

Read Article
Book Club Discussion – Endless Customers by Marcus Sheridan
May 2026

Book Club Discussion – Endless Customers by Marcus Sheridan

Read Article
Resales, Recaptures & Referrals
Apr 2026

Resales, Recaptures & Referrals

Read Article
Book Club Discussion – StoryBrand 2.0 by Dennis Miller
Apr 2026

Book Club Discussion – StoryBrand 2.0 by Dennis Miller

Read Article
Fix Your Funnel Workshop
Mar 2026

Fix Your Funnel Workshop

Read Article
Why Sales Feels Hard in Aviation — and Why It Shouldn’t
Feb 2026

Why Sales Feels Hard in Aviation — and Why It Shouldn’t

Read Article