Amazon As a Marketing Opportunity – The Place People Look for Information
Paula Williams2025-01-31T04:42:18+00:00If there was a store a huge number people in your primary target demographics shopped every day, and if it [...]
July 2012
June 2012
Random Act of Marketing #43 – Throwing Good Money At a Bad Concept
Paula Williams2025-01-31T04:41:29+00:00The movie was a gorgeous, expensive, poorly executed nightmare. Make sure your marketing isn't like this! John and [...]
Video – One of the most effective elements in the aviation marketing toolbox
Paula Williams2025-01-31T04:40:23+00:00Widespread use of broadband internet connections, inexpensive cameras, and better software developed over the last couple of years have made it possible (and advisable) to use some form of video at almost any stage of marketing.
April 2012
Random Act of Marketing #56 – Having the IT Staff Write your Web Content
Paula Williams2025-01-31T04:40:52+00:00There is probably no better Information Technology (IT) folks around than those on our staff! They are absolute wizards and [...]
Promoting An Aviation Business? Write a Book! Seriously!
Paula Williams2018-09-05T07:42:00+00:00Many of us dream of writing the Great American Novel someday. When we have time. Yeah, right! But seriously, writing [...]
March 2012
Size Matters – Campaigns for Small and Large Aviation Transactions
Paula Williams2018-11-24T21:49:07+00:00We sometimes find that companies are working against themselves. When a client says both of these things in our first [...]
What Should I Write About? Ten ways to solve writer’s block
Paula Williams2020-05-12T05:45:25+00:00When we advise clients to write a blog or newsletter, they usually have no problem understanding the reasons for [...]
“Not My Job” – The Natural Antagonism between Marketing and Technology
Paula Williams2025-01-31T04:42:14+00:00Good design is more than just visuals. Design includes information design - putting some thought into how a customer first encounters your company and what information is delivered in what order and what format. It also includes sales choreography - the steps you take to move a client from first contact to transaction. And of course it includes the technology design of your website.
January 2012
Autopilot versus CoPilot – The Human Factor
Paula Williams2018-09-05T07:42:12+00:00The autopilot is no substitute for human intelligence! There are many "labor saving" devices for pilots. We really [...]
November 2011
The Digital Citizen – Why You Should Hire One (Or Be One!)
Paula Williams2025-01-31T04:42:02+00:00Now, it's equally important to hire based on modern communication skills (which includes videoteleconferencing, tweeting, and a dozen other things we didn't care about five years ago) and the size of their following and influence on the Web.
Many Aviation Companies Get 50% of Their Business by Referral. Do You?
Paula Williams2025-01-31T04:42:01+00:00There are companies in aviation and related industries for companies to get more than half of their business from referrals. If your company has been in business for more than a year or two, you should be one of them.