Five Unusual Places to Show Off Your Aviation Brand
Paula Williams2023-05-08T00:26:17+00:00You've worked hard to create a great brand, and you know how important it is to create positive associations [...]
May 2023
April 2023
Aviation Branding Opportunity – Your New Customer Welcome Package
Paula Williams2023-04-13T22:46:04+00:00Most companies are too heavy-handed with their branding in initial advertising. We think your ads, your website home page, [...]
January 2023
How To Showcase Your Team on Your “About The Team” Page and Other Materials
Paula Williams2023-01-07T05:18:48+00:00"Our people are our competitive advantage." "We offer better service than any of our competitors." "Our people make the [...]
December 2022
Three Things to do Differently in 2023
Paula Williams2023-01-02T00:44:58+00:00Happy New Year! Thrilled to be going into a shiny new year in the aviation industry. There are SO [...]
October 2022
Aviation Marketing Mythbusting – Do Ads Have to Be Glamorous to Be Effective? Hint – No.
Paula Williams2022-10-21T23:48:37+00:00Does aviation marketing have to be slick and glamorous to be effective? There is a long-held tradition in aviation [...]
August 2022
Book Club Discussion – The Ultimate Marketing Engine by John Jantsch
Paula Williams2022-08-07T12:00:21+00:00Debbie Murphy of JetBrokers joins us to discuss John Jantsch's "The Ultimate Marketing Engine." We've read "Duct Tape Marketing" [...]
Wins Wednesday – Marketing Maturity Checklists & Worksheets
Paula Williams2022-08-11T06:59:05+00:00The "Marketing Maturity Model" is nothing new - they've been teaching it in university marketing courses for years now. [...]
April 2022
Aviation Marketing Foundations – Direct Mail
Paula Williams2022-04-23T05:51:31+00:00“A business without a mailing list is not a business.” – Dan S. Kennedy Do people actually still send [...]
August 2021
MRO Marketing Challenges – Three Ways To Differentiate
Paula Williams2022-06-10T19:14:23+00:00MRO Marketing Challenges - Most MROs and Part 145 repair stations have websites and marketing materials look EXACTLY THE [...]
January 2020
Aviation Marketing Question- Should We Produce a Printed Newsletter?
ABCI Admin2021-02-05T19:58:37+00:00Should your company produce a printed newsletter? It's expensive, it's time consuming, and it's a big hassle. And it's also [...]
May 2019
Three Ways to Update Your Aviation Brand for 2019
Paula Williams2021-06-26T20:49:31+00:00Can an updated aviation brand help you sell more products and services? Absolutely! Since aviation is such a trust-based industry, [...]
How and Why Aviation Sales and Marketing People Should Protect your Intellectual Property
Paula Williams2019-06-22T00:25:46+00:00Why is intellectual property important in aviation marketing? Or, to put it another way, let's say you're a speaker, author, [...]
September 2018
AMHF 0150 – New Customer Onboarding Process
ABCI Admin2018-09-28T02:44:15+00:00How do we get more customers to be happy enough to be working with us that they give us more [...]
February 2017
Three Ways Aviation Professionals Can Use a Retargeting or Recapture Campaign to Sell More Stuff!
Paula Williams2018-11-24T21:35:10+00:00Three Ways Aviation Professionals can Use a Retargeting or Recapture campaign to sell more stuff! We'll talk about: Low Tech [...]
AMHF 0069 – Appallingly Boring Aviation Marketing Brochures, And How to Avoid Them
Paula Williams2021-05-30T07:19:20+00:00[smart_track_player url="https://traffic.libsyn.com/aviationmarketing/AMHF_0069_-_Brochures.mp3" title="Appallingly Boring Aviation Brochures" social_linkedin="true" ] Most aviation marketing brochures are appallingly boring. Don't spend valuable advertising budget [...]
January 2017
AMHF 0068 – Seven Ways to Use Postcards in Aviation Advertising
Paula Williams2021-05-30T06:31:28+00:00Postcards in aviation advertising - big ideas from this week's episode: [smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0068.mp3" artist="Paula & John Williams" social_linkedin="true" ] Postcards [...]
December 2016
AMHF 0062 – Your Aviation Marketing Calendar – How to Plan a Year of Great Sales Results
Paula Williams2022-10-27T16:18:15+00:00Now is the very best time to take a step back from the day-to-day craziness of an aviation sales [...]
October 2016
Aviation Advertising – Create a Checklist to Help Your Prospects
Paula Williams2020-05-12T05:50:29+00:00Aviation is addicted to checklists. And they're a great sales tool! In yesterday's podcast, John and I talked about strategies [...]
AMHF 0052 – Short, Medium and Long-Term Aviation Marketing Investments
Paula Williams2020-05-12T05:50:21+00:00Just like any smart portfolio, your aviation marketing assets should include short, medium and long-term marketing investments. [smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0052.mp3" title="AMHF [...]
August 2016
AMHF 0045 – How to Justify a Higher Price for Aviation Products & Services
Paula Williams2021-05-30T07:22:04+00:00[smart_track_player url="https://traffic.libsyn.com/aviationmarketing/AMHF_0045.mp3" social="true" social_twitter="true" social_facebook="true" social_linkedin="true" ] How to Justify a Higher Price - You don't have to have a [...]