Aviation SEO – How Important is Search Engine Optimization?
Paula Williams2023-08-25T22:38:09+00:00Why do you spend so much time on Search Engine Optimization (SEO)? In every nearly every Office Hour with clients, [...]
August 2013
Webinar Wednesday – Working with the Press!
Paula Williams2018-09-05T07:41:24+00:00Working with the Press - Have you ever felt that your press releases were being dumped into a black hole? [...]
Why Aviation Companies Need to Tell Great Stories
Paula Williams2025-01-31T04:42:49+00:00Nobody cares about your sales and marketing objectives, but everyone loves a great story! Will Rogers once [...]
Complete Aviation Marketing Services – “A very particular set of skills . . . “
Paula Williams2025-01-31T04:42:48+00:00You may be surprised that an aviation marketing company has something in common with Liam Neeson's character in the movie [...]
Marketing Webinar Wednesday – Dunkin Donuts or Starbucks? Treats are on Us!
Paula Williams2020-05-15T21:53:34+00:00It's back to school time - and we want to encourage good study habits in for our Marketing Webinar students. [...]
July 2013
Pricing Strategy – Is Your Price Right?
Paula Williams2018-09-05T07:41:25+00:00Even the most confident and self-assured salesperson can have a moment of doubt about pricing strategy when a customer displays obvious sticker shock in a sales presentation.
Avoiding Bad Publicity Slip-Ups
Paula Williams2025-01-31T04:42:45+00:00Bad publicity is just that - bad. In a painfully embarrassing slip up this week, Bay Area news station KTVU, [...]
The Best Way to Get Great Blog Article Ideas – Have Lots of Bad Ones!
Paula Williams2018-09-05T07:41:25+00:00Great marketing starts with great ideas - and ideas don't come out of the blue. You have to plan [...]
Marketing Automation – The Bad & The Good
Paula Williams2025-01-31T04:42:45+00:00Marketing automation applied intelligently can actually make you more considerate. A well-designed campaign should give you, the sales or marketing executive, enough information to treat your customers and prospective customers better. It should tell you Who is reading your emails and who is not. Who has downloaded the file you provided or who may be having technical issues. Who apparently has questions and may be in need of more information. Which of your prospecting sources is generating more leads.
June 2013
Budgeting and Return on Investment for Marketing Expenses
Paula Williams2018-09-05T07:41:26+00:00"Why do we lose money on advertising? Why don't I see a return on investment for marketing?" An aviation company [...]
Excluding Customers You Don’t Want
Paula Williams2018-09-05T07:41:26+00:00On this blog, we spend most of our time talking about how to find and attract customers. This week, we’re [...]
May 2013
Why Bother Planning Advertising Campaigns?
Paula Williams2018-11-24T21:46:34+00:00Many of our new clients (or people who aren't clients yet) ask us: "What's wrong with just running an ad [...]
April 2013
Fixing a Broken Marketing Campaign – What Can We Simplify?
Paula Williams2018-09-05T07:41:27+00:00"Confusion kills campaigns." While it's ideal to meet a new client at the beginning of a marketing campaign, most often [...]
Sales Teamwork – The Trade Show Booth
Paula Williams2018-09-05T07:41:28+00:00You can tell when a company has it all together. You walk by their trade show booth, see something intriguing [...]
Common Sales Presentation Error – Mismatched Expectations
Paula Williams2025-01-31T04:42:02+00:00The following is a very short excerpt from our latest Marketing Master Class on The Great Sales Presentation. It is [...]
Top 10 Tips from Best Company Pages on LinkedIn
Paula Williams2018-09-05T07:41:28+00:00Here's some great advice about extending the reach of your company pages on LinkedIn. LinkedIn is one of the most [...]
Marketing Master Class – Effective Sales Presentations!
Paula Williams2025-01-31T04:42:43+00:00Join us for the webinar! When a prospect says: “I’ll get everyone together, and I’d like you to [...]
March 2013
Marketing & Sales Ethics – The Rotary 4 Way Test
Paula Williams2025-01-31T04:42:44+00:00Can marketing be effective AND ethical? When we tell people we're in marketing at a social or networking [...]
I Haven’t Heard From You Lately. Are You Still In Business?
Paula Williams2018-09-05T07:41:29+00:00Businesses that we thought would be around forever have closed their doors. In this environment, consistent marketing is more important [...]
How Available Should You Be?
Paula Williams2018-09-05T07:41:31+00:00It's a conundrum! The ideal marketing program helps customers get in touch with YOU, rather than having you chasing after [...]