The Best Way to Get Great Blog Article Ideas – Have Lots of Bad Ones!
Paula Williams2018-09-05T07:41:25+00:00Great marketing starts with great ideas - and ideas don't come out of the blue. You have to plan [...]
July 2013
Marketing Automation – The Bad & The Good
Paula Williams2025-01-31T04:42:45+00:00Marketing automation applied intelligently can actually make you more considerate. A well-designed campaign should give you, the sales or marketing executive, enough information to treat your customers and prospective customers better. It should tell you Who is reading your emails and who is not. Who has downloaded the file you provided or who may be having technical issues. Who apparently has questions and may be in need of more information. Which of your prospecting sources is generating more leads.
June 2013
Budgeting and Return on Investment for Marketing Expenses
Paula Williams2018-09-05T07:41:26+00:00"Why do we lose money on advertising? Why don't I see a return on investment for marketing?" An aviation company [...]
Excluding Customers You Don’t Want
Paula Williams2018-09-05T07:41:26+00:00On this blog, we spend most of our time talking about how to find and attract customers. This week, we’re [...]
May 2013
Why Bother Planning Advertising Campaigns?
Paula Williams2018-11-24T21:46:34+00:00Many of our new clients (or people who aren't clients yet) ask us: "What's wrong with just running an ad [...]
April 2013
Fixing a Broken Marketing Campaign – What Can We Simplify?
Paula Williams2018-09-05T07:41:27+00:00"Confusion kills campaigns." While it's ideal to meet a new client at the beginning of a marketing campaign, most often [...]
Sales Teamwork – The Trade Show Booth
Paula Williams2018-09-05T07:41:28+00:00You can tell when a company has it all together. You walk by their trade show booth, see something intriguing [...]
Common Sales Presentation Error – Mismatched Expectations
Paula Williams2025-01-31T04:42:02+00:00The following is a very short excerpt from our latest Marketing Master Class on The Great Sales Presentation. It is [...]
Top 10 Tips from Best Company Pages on LinkedIn
Paula Williams2018-09-05T07:41:28+00:00Here's some great advice about extending the reach of your company pages on LinkedIn. LinkedIn is one of the most [...]
Marketing Master Class – Effective Sales Presentations!
Paula Williams2025-01-31T04:42:43+00:00Join us for the webinar! When a prospect says: “I’ll get everyone together, and I’d like you to [...]
March 2013
Marketing & Sales Ethics – The Rotary 4 Way Test
Paula Williams2025-01-31T04:42:44+00:00Can marketing be effective AND ethical? When we tell people we're in marketing at a social or networking [...]
I Haven’t Heard From You Lately. Are You Still In Business?
Paula Williams2018-09-05T07:41:29+00:00Businesses that we thought would be around forever have closed their doors. In this environment, consistent marketing is more important [...]
How Available Should You Be?
Paula Williams2018-09-05T07:41:31+00:00It's a conundrum! The ideal marketing program helps customers get in touch with YOU, rather than having you chasing after [...]
February 2013
Webinar – Information Packages for Prospects
Paula Williams2025-01-31T04:42:42+00:00Information Packages for Prospects When a prospect says: “Please send me some information.” This is probably one of [...]
Power, Ethics and Marketing
Paula Williams2018-09-05T07:41:32+00:00Any American who is prepared to run for president should automatically, by definition, be disqualified from ever doing so. ~Gore [...]
Keeping Your Hand on the Throttle of Your Marketing System
Paula Williams2020-05-12T05:45:47+00:00Photo © Xavier Marchant | Dreamstime.com When you're flying an airplane, throttle control is one of the most [...]
Online Courses!
Paula Williams2025-01-31T04:42:42+00:00[talentlms-courses] New here? Sign up to get access to our courses! .
January 2013
Trade Show Displays Done Right
Paula Williams2021-05-30T07:31:37+00:00There are hundreds of shows that specialize in the aviation industry. Why? Because they are a very effective marketing tool. [...]
Trade Shows – Three Lists to Ensure Success
Paula Williams2018-09-05T07:41:33+00:00You arrive at a trade show, pockets full of business cards and charged with the responsibility of promoting your products [...]
Five Keys to Attracting Visitors to Your Trade Show Booth
Paula Williams2018-09-05T07:41:33+00:00A presence at a trade show is a huge investment. Besides admission and booth rent, there are travel costs, freight, [...]