Aviation Marketing Foundations – Direct Mail
Paula Williams2022-04-23T05:51:31+00:00“A business without a mailing list is not a business.” – Dan S. Kennedy Do people actually still send [...]
April 2022
Aviation Copywriting – ABCI’s First Product!
Paula Williams2022-04-21T15:06:03+00:00“When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want [...]
Aviation Marketing Fundamentals – Digital Marketing
Paula Williams2022-04-13T16:00:03+00:00"Technology is a useful servant but a dangerous master" - Christian Lous Lange Many of our "first calls" or [...]
March 2022
Aviation Marketing Basics – Strategy and Planning!
Paula Williams2022-04-17T20:24:38+00:00“Hope is not a strategy.” Vince Lombardi Many companies jump straight into building a website, exhibiting at a trade [...]
Book Club Discussion – Instagram Power by Jason Miles
Paula Williams2022-04-26T20:02:42+00:00How can you make Instagram work better for Aircraft brokers, appraisers and other professionals? 👩🏻💼 Repair stations and MROs? [...]
Aviation Sales Training
Paula Williams2022-03-14T05:48:53+00:00“Live as if you were to die tomorrow. Learn as if you were to live forever.” ― Mahatma Gandhi [...]
Interview with Serial Aviation Entrepreneur Deidra Wilson
Paula Williams2022-03-14T06:08:14+00:00When we talk with entrepreneurs about starting a business in the aviation industry, we sometimes end up talking them [...]
February 2022
Aviation Marketing Back to Basics Shorts – What is Aviation Marketing, And Why Is It Important?
Paula Williams2022-04-23T05:48:35+00:00"Success is neither magical nor mysterious. Success is the natural consequence of consistently applying the basic fundamentals!" -Jim Rohn [...]
January 2022
Wins Wednesday – Aviation Marketing and the Pilot Shortage
Paula Williams2022-01-13T01:56:04+00:00Aviation companies are always adapting to current events - a market that's bad for someone is a great market for [...]
November 2021
Aviation Web Sites – Why Do I Need A Web Site in 2021?
Paula Williams2022-06-21T20:49:29+00:00Many small companies don't have aviation web sites. This includes many companies in the aviation industry. Their reasons? "All our [...]
September 2021
How to Use Canva Templates
Paula Williams2021-09-21T19:18:50+00:00Three reasons to use Canva templates - 1) Get inspiration for different posts so your social media feed stays fresh [...]
December 2016
AMHF 0061 – Our Most Successful Aviation Marketing Clients
Paula Williams2021-04-08T06:03:26+00:00We were asked a very insightful question by a prospective customer - what do the most successful aviation marketing [...]
January 2016
AMHF 0015 – When to Not Bother with Marketing – working Smarter rather than HARDER!
Paula Williams2020-05-12T05:47:05+00:00As Perry Marshall explains in 80/20 Sales and Marketing, sometimes the answer is NOT about working harder, and adding MORE [...]
April 2013
Sales Teamwork – The Trade Show Booth
Paula Williams2018-09-05T07:41:28+00:00You can tell when a company has it all together. You walk by their trade show booth, see something intriguing [...]
June 2012
Random Act of Marketing #12 – Trying to Trick Google
Paula Williams2018-09-05T07:41:58+00:00Many Search Engine Optimization companies use "black hat" tactics that could waste your money and even harm your reputation! [...]
May 2012
PR, Publicity, Marketing and Sales for Flight Schools
Paula Williams2018-09-05T07:41:59+00:00Discussion at the Flight School Association of North America (FSANA) Confrerence in Las Vegas, with Dan McElhattan III of Brand [...]
January 2012
How to Fail in Marketing
Paula Williams2025-01-31T04:41:29+00:00Somebody needs to tell him that this just isn't going to work. I was shredding old papers from [...]
September 2011
Press Release – AeroStar provides answers and solutions to students seeking advanced flight training.
Paula Williams2025-01-31T04:42:00+00:00“The career path for aviation students has changed,” indicated Deidra Toye, the Admissions Director at Aerostar. “Aspiring airline captains used to work for years as flight instructors or charter services to build up time. Airlines worldwide are looking for qualified pilots with type ratings. With this new approach, you might as well get paid while you build time in type.”
August 2011
Marketing Strategy – Be a Control Freak
Paula Williams2018-09-05T07:42:22+00:00Being dependent on any one thing, especially if that thing is not completely controlled by you, puts your business at risk.
June 2011
Podcast Episode 12 – Marketing Starts When the Plane Hits the Ramp – An Interview with “B-Rad” Elliott
Paula Williams2025-01-31T04:41:54+00:00Listen here - Podcast Episode 12 - Marketing Starts When the Plane Hits the Ramp Or see us on BlogTalkRadio [...]