Wins Wednesday – Aviation Marketing and the Pilot Shortage
Paula Williams2022-01-13T01:56:04+00:00Aviation companies are always adapting to current events - a market that's bad for someone is a great market for [...]
January 2022
November 2021
Aviation Web Sites – Why Do I Need A Web Site in 2021?
Paula Williams2022-06-21T20:49:29+00:00Many small companies don't have aviation web sites. This includes many companies in the aviation industry. Their reasons? "All our [...]
September 2021
How to Use Canva Templates
Paula Williams2021-09-21T19:18:50+00:00Three reasons to use Canva templates - 1) Get inspiration for different posts so your social media feed stays fresh [...]
December 2016
AMHF 0061 – Our Most Successful Aviation Marketing Clients
Paula Williams2021-04-08T06:03:26+00:00We were asked a very insightful question by a prospective customer - what do the most successful aviation marketing [...]
January 2016
AMHF 0015 – When to Not Bother with Marketing – working Smarter rather than HARDER!
Paula Williams2020-05-12T05:47:05+00:00As Perry Marshall explains in 80/20 Sales and Marketing, sometimes the answer is NOT about working harder, and adding MORE [...]
April 2013
Sales Teamwork – The Trade Show Booth
Paula Williams2018-09-05T07:41:28+00:00You can tell when a company has it all together. You walk by their trade show booth, see something intriguing [...]
June 2012
Random Act of Marketing #12 – Trying to Trick Google
Paula Williams2018-09-05T07:41:58+00:00Many Search Engine Optimization companies use "black hat" tactics that could waste your money and even harm your reputation! [...]
May 2012
PR, Publicity, Marketing and Sales for Flight Schools
Paula Williams2018-09-05T07:41:59+00:00Discussion at the Flight School Association of North America (FSANA) Confrerence in Las Vegas, with Dan McElhattan III of Brand [...]
January 2012
How to Fail in Marketing
Paula Williams2021-02-05T19:57:00+00:00Somebody needs to tell him that this just isn't going to work. I was shredding old papers from [...]
September 2011
Press Release – AeroStar provides answers and solutions to students seeking advanced flight training.
Paula Williams2018-09-05T07:42:20+00:00“The career path for aviation students has changed,” indicated Deidra Toye, the Admissions Director at Aerostar. “Aspiring airline captains used to work for years as flight instructors or charter services to build up time. Airlines worldwide are looking for qualified pilots with type ratings. With this new approach, you might as well get paid while you build time in type.”
August 2011
Marketing Strategy – Be a Control Freak
Paula Williams2018-09-05T07:42:22+00:00Being dependent on any one thing, especially if that thing is not completely controlled by you, puts your business at risk.
June 2011
Podcast Episode 12 – Marketing Starts When the Plane Hits the Ramp – An Interview with “B-Rad” Elliott
Paula Williams2018-09-05T07:42:25+00:00Listen here - Podcast Episode 12 - Marketing Starts When the Plane Hits the Ramp Or see us on BlogTalkRadio [...]
March 2011
Your Secret Weapon: Commitment to Your Marketing Plan
Paula Williams2018-09-05T07:42:39+00:00We've been discussing Jay Conrad Levinson's classic Guerrilla Marketing and breaking down Jay's Sixteen Monumental Secrets of Guerrilla Marketing. Secret [...]
November 2010
Every Employed Person Is a Salesperson (At Least Part-Time!)
Paula Williams2024-09-06T04:23:48+00:00"Sales" is often thought of as a very specific business function and a very specific profession. Many businesspeople like to keep their distance from sales, since it is seen as somewhat unsavory. Whether we admit it or not, though, we're all in sales.
September 2010
Flight School Marketing – Attracting Your Ideal Student
Paula Williams2021-06-16T00:15:53+00:00You probably also know that you have two main segments of students - one segment includes career-oriented students looking for jobs in the aviation industry, the other is recreational flyers. Your marketing strategy should be different, depending on which group you're intending to attract. If you want to attract both, you'll need two separate marketing campaigns.
July 2009
Lead Capture Program
Paula Williams2018-09-05T07:43:19+00:00Your list of leads is one of your company's most valuable assets!
ABCI Joins Constant Contact’s Business Partner Program
Paula Williams2018-09-05T07:43:20+00:00Program Provides Aviation Clients with Effective and Affordable Tools to Build Strong, Lasting Customer Relationships with Email and Survey Utilities.
June 2009
Airline Industry Update from ATP
Paula Williams2018-09-05T07:43:20+00:00Good news - it's a good time to be a flight student, a good time to be a flight instructor, and, if you can hold on a bit, it's a good time to be a pilot!
May 2009
Leading Edge Goose Flies to Nephi with a 40-knot tailwind!
Paula Williams2018-09-05T07:43:21+00:00Goose was rescued from a toy vending machine at Trafalga. Lucky for him, the guy that won him [...]
Flight Schools – Need Flight Instructor Sales Training?
Paula Williams2018-09-05T07:43:21+00:00Flight instructors Rick Sharp, left, and Tomas Martinez wait for a potential flying school student at the Long Beach [...]