Many small companies don’t have web sites. This includes many companies in the aviation industry.

Their reasons?

“All our customers are local and they just see our signage.”

“We just use our Facebook page / Instagram / TikTok / LinkedIn.”

“All of our business is word-0f-mouth or trade shows.”

“We don’t have time to build on or keep it current.”

“We don’t have a webmaster and no one else has time to learn the tech.”

“We don’t have budget for that.”

John and I discuss these reasons not to have an aviation web site, and why owners and managers should give this powerful marketing avenue a second thought.