“Quiet Quitting” and How to Keep Great People

So, we’ve all heard about how hard it is to get and keep great people, and we’ve all heard the noise about “quiet quitting.”

Our solution?

Every problem is a marketing problem, including the problem of employee retention. It is worth putting some energy into building a campaign to keep your best people. And like any marketing campaign, it has three parts –

The List – The people you want to keep
The Offer – Genuine, relevant reasons why they should stay
The Presentation – How to make sure those reasons are well-known to them early and often!