So, we’ve all heard about how hard it is to get and keep great people, and we’ve all heard the noise about “quiet quitting.”
Every problem is a marketing problem, including the problem of employee retention. It is worth putting some energy into building a campaign to keep your best people. And like any marketing campaign, it has three parts –
The List – The people you want to keep
The Offer – Genuine, relevant reasons why they should stay
The Presentation – How to make sure those reasons are well-known to them early and often!