Make the Most of the Final Working Days of 2024
Paula Williams2024-11-29T19:01:52+00:00As 2024 draws to a close, it’s natural to feel the rush of tying up loose ends and preparing [...]
November 2024
Replay of Live Disaster Recovery Workshop
Paula Williams2024-11-11T22:04:37+00:00In this engaging workshop on disaster recovery, I guided participants through the essential steps every business needs to take [...]
March 2024
Recruiting & Retention – How Aviation Companies Can Provide Education and Career Development
Paula Williams2024-03-25T20:36:49+00:00So, we typically do marketing to sell aviation products and services. But in the last two years, we've also [...]
March 2023
On conspiracy theorists, earrings, and how prejudices can keep us from making sales.
Paula Williams2023-03-22T18:09:48+00:00So, all of us have prejudices we didn’t know we had, and the best marketers and sales folks among [...]
June 2022
Aviation Marketing Lab – Sales Foundations Course
Paula Williams2022-06-14T20:52:16+00:00Nothing happens until somebody sells something. If you get good at sales, you enable your whole company to provide [...]
March 2022
Book Club Discussion – “Same Game, New Rules – 23 Timeless Principles for Selling and Negotiating” with Author Bill Caskey
Paula Williams2025-01-31T04:52:09+00:00Bill Caskey joins us to discuss "Same Game, New Rules - 23 Timeless Principles for Selling and Negotiating" [...]
September 2021
October Aviation Marketing Events at ABCI
Paula Williams2021-09-29T00:52:02+00:00For the record, I'm not a fan of pumpkin spice anything. Okay, you could talk me into a cookie. But [...]
June 2021
Examples of Aviation Video Marketing
Paula Williams2025-01-31T04:51:55+00:00Transcript - Seven Examples of Aviation Video Marketing Paula Williams: So we're going to go ahead and get [...]
May 2021
How to Do a Hybrid Trade Show Appearance
Paula Williams2021-06-02T20:42:38+00:00We're hearing a lot about hybrid events these days. What does that mean, and what can you do to use [...]
September 2020
Why Aviation Industry Professionals Need Sales Skills
Paula Williams2020-09-21T22:50:56+00:00Many aviation professionals would rather scrub oil off the hangar floor than sell. Which I totally understand - it certainly [...]
June 2020
How to Win More Sales – Three Scenarios
Paula Williams2025-01-31T04:51:20+00:00We discuss three different sales scenarios and the one success factor that was common to all of them. Plus, how [...]
February 2019
AMHF 0168 – Book Club Discussion -The Thank You Economy by Gary Vaynerchuk
Paula Williams2019-05-16T16:55:26+00:00John, Mickey and I talk about the Thank You Economy by Gary Vaynerchuk. Things we learned: Gary Vee and [...]
November 2018
How to be a Perfect Podcast Guest
ABCI Admin2020-05-25T22:11:36+00:00If you're invited to be a guest on our podcast (or anyone else's!) it's a great opportunity to be literally [...]
April 2018
Aviation Writers, Speakers and Educators are Salespeople Too!
Paula Williams2018-09-05T07:44:33+00:00Although sales has a (sometimes well-deserved) bad reputation among aviation writers, journalists, speakers, podcasters and educators; sales is an integral [...]
December 2017
ABCI Seeks Opinions From Aviation Sales Managers
Paula Williams2025-01-31T04:49:52+00:00Aviation sales managers struggle to find training that is concise, relevant to the industry, and fits into their plans. [...]
November 2017
Three Things Buyers Should Know Before Purchasing an Aircraft
Paula Williams2018-09-05T07:44:41+00:00Aircraft resale prices remain low, while companies and individuals have more cash on hand. For many, it makes sense to [...]
AMHF 0105 – Aviation Trade Show Sales Presentations That Don’t Stink!
Paula Williams2025-01-31T04:49:50+00:00How do you create aviation trade show sales presentations that don't stink? Don't be the guy that sits alone at [...]
June 2017
Plane Spotting at the Doña Ana County International Jetport
Paula Williams2021-05-30T07:18:24+00:00June 27, 2017 El Paso, TX Area planespotters have enjoyed an interesting lineup of aircraft visiting the Doña Ana County [...]
September 2016
AMHF 0048 – What NOT to do on a Sales Call!
Paula Williams2025-05-04T15:18:43+00:00What NOT to do on a Sales Call! - In the aviation industry, our clients often have a limited [...]