Be careful what you promise, and who you promise it to!
Paula Williams2018-09-05T07:41:04+00:00We attended a promotion party for a dear friend this weekend. Our friend, a recently commissioned Colonel, drew our attention [...]
August 2014
July 2014
Marketing Strategies – Approaching Your Top Ten Most Desired Customers
Paula Williams2018-09-05T07:41:04+00:00This one of the most powerful marketing strategies that we share with all of our clients early in the process [...]
May 2014
Memorial Day
Paula Williams2018-09-05T07:41:06+00:00Instead of a Marketing Monday article this week, we're taking time to reflect on Memorial Day . . . In [...]
March 2014
How “Sales Choreography” Prevents Prospect Chasing
Paula Williams2018-09-05T07:41:09+00:00Sales is more often described as "chasing" than dancing. We think that's a problem. We were discussing this concept in [...]
February 2014
Commissions and Bonuses – Pragmatic Generosity?
Paula Williams2020-05-12T05:46:08+00:00Although our mission is aviation marketing, this week we're going to start with a story about waiting tables in a [...]
October 2013
Throwback Thursday – American Airlines Ad Displays Unique Selling Proposition with Curiosity-Inspiring Headline and Image
Paula Williams2018-09-05T07:41:20+00:00#ThrowbackThursday - This vintage American Airlines ad includes a lot great elements: Attention-Getting headline Curiosity-Inspiring image Great copy (text) that [...]
Three Things To Do Before NBAA13
Paula Williams2020-11-16T21:27:48+00:00NBAA is two weeks away (technically, it starts Tuesday the 22nd, but for us the biggest trade show of the [...]
September 2013
Who Does the Selling In Your Company?
Paula Williams2018-09-05T07:41:22+00:00Of course, if you've been reading popular sales management magazines, you know that the correct answer to the question - [...]
July 2013
Thinking About Hiring Sales and Marketing Personnel? Read this first:
Paula Williams2021-02-05T19:57:58+00:00Hiring sales and marketing personnel is an option you may be considering. You may have been reading our articles for [...]
June 2013
Will an email campaign actually work in the aviation industry?
Paula Williams2018-11-24T21:45:07+00:00Question - "Is Email marketing still a viable advertising venue? Will an email campaign sell products?" Answer - Yes, but [...]
May 2013
A 130-Year-Old Sales Technique (a la Robert Louis Stevenson)
Paula Williams2018-09-05T07:41:26+00:00This sales technique is 130 years old. In April's lesson on great sales techniques, we talked about the "reverse negative [...]
Off To School Again – Being a Lifetime Student of Marketing and Technology
Paula Williams2018-09-05T07:41:27+00:00I'm writing this on Saturday while John is packing for a trip to Chandler, Arizona. We're on our way to [...]
Have You Fallen Into This Trap in a Sales Presentation?
Paula Williams2018-09-05T07:41:27+00:00How many times have you won an argument in a sales presentation-but lost the sale? How many times do you swear [...]
March 2013
Standard Post With an Image
Paula Williams2017-11-01T10:06:14+00:00Increase Wordpress theme is main feature - is an ability to change color easily precisely for any element. Great customization possibilities are offered by the new version of cmsmasters’ custom wordpress admin panel. The 1.2.1 admin version features all the functionality of 1.2 version, but also includes more customization options. In fact, your wordpress website can be easily turned into a completely custom-designed website, and there is no need to deal with any code for this. All the customization is playfully easy, reminds more of a game rather than website setup.
Quote post format
Paula Williams2018-09-05T07:41:29+00:00Create your custom pre-saved layout templates to use them over and over again. Halsey Wordpress Theme is much more than it appears at first sight.
Standard Post Without Image
Paula Williams2017-11-01T10:07:15+00:00Content management tools have never been more powerful and functional, while staying intuitively understandable and easy to use. In fact, your wordpress website can be easily turned into a completely custom-designed website, and there is no need to deal with any code for this. All the customization is playfully easy, reminds more of a game rather than website setup. Increase Wordpress theme is main feature - is an ability to change color easily precisely for any element. Great customization possibilities are offered by the new version of cmsmasters’ custom wordpress admin panel. The 1.2.1 admin version features all the functionality of 1.2 version, but also includes more customization options.
Introduction to Sales-Boosting Information Packages
Paula Williams2018-09-05T07:41:30+00:00Assembling Information Packages for prospective clients A standard information package to send to prospective customers is a very [...]
Video post format
Paula Williams2018-09-05T07:41:31+00:00You can embed videos from You Tube, Vimeo, and you might as well use a self-hosted video.
Gallery Post Format
Paula Williams2018-09-05T07:41:31+00:00Post multiple images in a single post using gallery post format. Easily add them from your admin, and rearrange in a handy preview.
Audio Post Format
Paula Williams2017-11-01T10:10:48+00:00Easily post your audio files of any format.