Book Club – Brand Identity Breakthrough by Gregory V. Diehl
Paula Williams2022-01-17T21:07:00+00:00There are a LOT of great branding books on the marketing. We wish Brand Identity Breakthrough had been one of [...]
June 2021
May 2021
Book Club Discussion – Marketing 4.0 by Philip Kotler
Paula Williams2022-01-17T21:15:38+00:00Most folks found Marketing 4.0 to be a bit of a slog, but Paula really geeked out on it.  [...]
March 2021
Aviation Book Club – Secrets of a Master Closer by Mike Kaplan
Paula Williams2022-01-17T21:20:49+00:00John, Mickey, Tylor Hall and myself discuss Mike Kaplan's book, Secrets of a Master Closer. And share our experiences [...]
February 2021
Book Club Discussion- Trust, Belief, Influence and Rapport
Paula Williams2022-01-17T21:26:12+00:00The shortest book we're reading this year was also one of the most powerful, once I got over my [...]
January 2021
Book Club Discussion – the 12-Month Digital Marketing Planner by Brandon Breshears
Paula Williams2021-01-25T19:52:51+00:00Not one of our best technically-produced episodes, and a great example of things we need to fix when we take [...]
November 2020
Book Club Discussion – The Direct Mail Revolution by Bob Bly
Paula Williams2021-04-30T23:01:48+00:00It's nice to get people with three different business backgrounds to discuss a book - which is what we did [...]
October 2020
Book Club Discussion – Consulting – How to Get Booked by Michael Zipursky
Paula Williams2022-01-17T21:32:21+00:00You could argue that aviation sales is all about consulting, and aviation consulting is all about sales.If you define consulting [...]
September 2020
Book Club Discussion – The Marketing Book by Jason McDonald
ABCI Admin2020-09-27T00:55:56+00:00Mickey and I discuss The Marketing Book by Jason McDonald Some key points- Differences between B2G, B2C, and B2B Marketing [...]
July 2020
Book Club Discussion – the Seven Habits of Highly Effective People
Paula Williams2022-12-26T16:51:27+00:00Five aviation marketing professionals discuss the classic by Steven Covey - we share our favorite habits, and what's changed since [...]
June 2020
Book Club Discussion – The Speed of Trust by Stephen M. R. Covey
Paula Williams2022-12-26T17:12:02+00:00Join us for this discussion of the Speed of Trust by Stephen MR Covey. Â Debbie Murphy of Jet Brokers [...]
May 2020
Book Club Discussion – Dan S. Kennedy’s No BS Marketing to the Affluent
ABCI Admin2021-02-05T19:59:11+00:00Dan S. Kennedy's classic No BS Marketing to the Affluent is in its third edition. Since we're in aviation marketing [...]
March 2020
Marketing for Aviation Consultants – Book Club Discussion – The Irresistible Consultant’s Guide to Winning Clients
Paula Williams2021-02-05T19:58:50+00:00This book topic is a great opportunity for us to talk about marketing for aviation consultants! Many of our clients [...]
August 2019
Book Club Discussion – Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
Paula Williams2020-05-25T00:16:07+00:00John, Mickey and I discuss three key points from Jab, Jab, Jab, Right Hook by Gary Vaynerchuk Why should give [...]
July 2019
Aviation Marketing Book Club – The Ultimate Marketing Plan by Dan S. Kennedy
Paula Williams2019-07-17T23:12:07+00:00We're all looking for the "Ultimate Marketing Plan," one brilliant, easy-to-follow masterpiece that will magically deliver our most profitable, [...]
June 2019
Book Club Discussion – All Marketers Tell Stories by Seth Godin
Paula Williams2020-12-31T23:15:09+00:00Mickey, John and I discuss Seth Godin's All Marketers Tell Stories. Three key takewaways - Great marketers have to be [...]
March 2019
Book Club Discussion – Guerrilla Marketing by Jay Conrad Levinson
Paula Williams2022-01-17T21:55:36+00:00Mickey, John and I meet IN PERSON in Las Vegas and talk about classic "Guerilla Marketing" by Jay Conrad [...]
November 2018
AMHF 0153 – Book Club Discussion – Tools of Titans
ABCI Admin2020-05-25T00:30:44+00:00John and I discuss Tim Ferris' weighty tome, Tools of Titans and pick out our favorite "gems" for aviation sales [...]
September 2018
AMHF 0149 – Book Club Discussion – Marketing, a Love Story by Bernadette Jiwa
ABCI Admin2018-09-24T00:02:44+00:00John and I discuss Marketing a Love Story by Bernadette Jiwa. This tiny, but powerful book that sparks some great [...]
July 2018
AMHF 0140 – Book Club – Growth Hacker Marketing by Ryan Holiday
Paula Williams2018-09-05T22:16:23+00:00Our book club selection for June was Growth Hacker Marketing by Ryan Holiday. We're a little late discussing it because, [...]
June 2018
Book Club Discussion – Elon Musk by Ashlee Vance
Paula Williams2018-09-05T22:17:40+00:00Book Club Discussion - Elon Musk by Ashlee Vance We liked it more than we thought we would - quite [...]