AMHF 0160 – Starting an Innovative Aviation Business with Lindsay Dyer
Paula Williams2021-05-30T07:14:51+00:00How do you start an aviation business? Particularly when no one has blazed a trail for you, because there are [...]
January 2019
November 2018
AMHF 0153 – Book Club Discussion – Tools of Titans
ABCI Admin2025-01-31T04:43:30+00:00John and I discuss Tim Ferris' weighty tome, Tools of Titans and pick out our favorite "gems" for aviation sales [...]
October 2018
AMHF 0152 – Road Trip!
ABCI Admin2021-01-12T23:23:46+00:00John and I mixed business with pleasure and enjoyed food, adventure, business, more food, and more adventure on a [...]
September 2018
AMHF 0149 – Book Club Discussion – Marketing, a Love Story by Bernadette Jiwa
ABCI Admin2018-09-24T00:02:44+00:00John and I discuss Marketing a Love Story by Bernadette Jiwa. This tiny, but powerful book that sparks some great [...]
August 2018
Aviation PR – Unhappy Customers, Drama Queens & Trolls
Paula Williams2021-01-03T22:45:17+00:00“The customer is always right,” but that assumes you can differentiate between a legitimately unhappy customer, a Drama Queen and [...]
July 2018
AMHF 0140 – Book Club – Growth Hacker Marketing by Ryan Holiday
Paula Williams2018-09-05T22:16:23+00:00Our book club selection for June was Growth Hacker Marketing by Ryan Holiday. We're a little late discussing it because, [...]
June 2018
Book Club Discussion – Elon Musk by Ashlee Vance
Paula Williams2018-09-05T22:17:40+00:00Book Club Discussion - Elon Musk by Ashlee Vance We liked it more than we thought we would - quite [...]
May 2018
AMHF 0130 – Book Club – Finding My Virginity by Richard Branson
Paula Williams2025-01-31T04:43:21+00:00John and I discuss Richard Branson's second autobiography, and what it means for aviation sales and marketing professionals. Book Club [...]
March 2018
Book Club Discussion – B2B Sales Book ‘Same Game, New Rules’
Paula Williams2018-09-05T07:44:35+00:00John and I discuss the b2b sales classic Same Game, New Rules by Bill Caskey, especially how it relates to [...]
February 2018
Book Club Discussion – Blue Ocean Shift
Paula Williams2021-02-05T19:55:35+00:00In this episode, John and I discuss our experience of reading the book, Blue Ocean Shift by W Chan Kim [...]
January 2018
AMHF 0113 – Book Club Discussion – The Impact Equation
Paula Williams2025-01-31T04:42:21+00:00John and I discuss Chris Brogan and Julien Smith's book, The Impact Equation, and what aviation sales and marketing professionals [...]
November 2017
How to Choose an Aviation Marketing Company That Will Actually Help You Make Sales
Paula Williams2020-05-12T05:53:53+00:00If you’re looking for assistance selling products or services in the aviation industry, you might first consider - do you [...]
Electronic Logbook Solution Benefits from Social Media Marketing
Paula Williams2020-05-12T05:53:44+00:00Electronic Logbook Solution benefits from social media marketing Pilot Partner, an electronic logbook solution designed to enhance or replace the [...]
August 2017
AMHF 0093 Book Club Discussion – The New Rules of Marketing and PR
Paula Williams2025-01-31T04:49:35+00:00Kathryn Creedy, John Williams and I discuss David Meerman Scott's book, The New Rules of Marketing and PR. Specifically, we [...]
July 2017
Are Great Aviation Sales Pros Just Born That Way? AMHF 0089 – Book Club Discussion – The Charisma Myth
Paula Williams2018-09-05T07:44:54+00:00Are Great Aviation Sales Pros Just Born That Way? AMHF 0089 - Book Club Discussion - The Charisma Myth John [...]
June 2017
AMHF 0087 – Aviation Consulting Sales with Hal Stephens of Sapphire Aviation Solutions
Paula Williams2025-01-31T04:45:44+00:00Today we have a special guest, Hal Stephens. Now, there are a lot of aviation consultants out there that provide [...]
May 2017
AMHF 0083 – Book Club Discussion – Tribes by Seth Godin
Paula Williams2018-09-05T07:45:35+00:00One of the best ways to apply new ideas to your marketing is to be a voracious reader, and our [...]
April 2017
AMHF 0078 – Book Club Discussion – Content that Converts by Laura Hanly
Paula Williams2020-05-12T06:18:02+00:00[smart_track_player url="https://traffic.libsyn.com/aviationmarketing/AMHF_0078_-_Book_Club_-_Content_that_Converts_with_Laura_Hanly.mp3" title="Book Club Discussion - Content That Converts!" artist="Laura Hanly, Paula & John Williams" background="default" social_linkedin="true" ] We've [...]
March 2017
AMHF 0074 – Book Club Discussion – Evergreen- Customer Loyalty by Noah Fleming
Paula Williams2025-01-31T04:45:05+00:00[smart_track_player url="https://traffic.libsyn.com/aviationmarketing/AMHF_0074_-_Book_Club-_Evergreen.mp3" social_linkedin="true" ]In this episode, John and I talk about he book Evergreen by Noah Fleming. "Cultivate the enduring [...]
February 2017
Three benefits of book clubs!
Paula Williams2020-12-23T00:04:14+00:00Three benefits of book clubs - five minute video Transcript: Good morning, I'm Paula Williams and welcome to Marketing Monday [...]