Book Club Discussion – Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
Paula Williams2024-10-04T05:54:58+00:00John, Mickey and I discuss three key points from Jab, Jab, Jab, Right Hook by Gary Vaynerchuk Why should give [...]
August 2019
July 2019
Aviation Marketing Book Club – The Ultimate Marketing Plan by Dan S. Kennedy
Paula Williams2019-07-17T23:12:07+00:00We're all looking for the "Ultimate Marketing Plan," one brilliant, easy-to-follow masterpiece that will magically deliver our most profitable, [...]
June 2019
Book Club Discussion – All Marketers Tell Stories by Seth Godin
Paula Williams2020-12-31T23:15:09+00:00Mickey, John and I discuss Seth Godin's All Marketers Tell Stories. Three key takewaways - Great marketers have to be [...]
May 2019
How and Why Aviation Sales and Marketing People Should Protect your Intellectual Property
Paula Williams2025-01-31T04:50:41+00:00Why is intellectual property important in aviation marketing? Or, to put it another way, let's say you're a speaker, author, [...]
April 2019
Why Aviation Marketing? The Origin of ABCI’s Obsession
Paula Williams2025-09-15T22:38:19+00:00Although we have written about this before, we're asked all the time. Why aviation marketing? Of all the crazy [...]
March 2019
Book Club Discussion – Guerrilla Marketing by Jay Conrad Levinson
Paula Williams2025-09-15T22:38:15+00:00Mickey, John and I meet IN PERSON in Las Vegas and talk about classic "Guerilla Marketing" by Jay Conrad [...]
Female Entrepreneurs in Aviation – Creating Your Own Path through Entrepreneurship
Paula Williams2021-05-30T07:14:16+00:00Denise Wilson brought together a group of six amazing female entrepreneurs, (and yours truly!) and we had a fantastic, very [...]
January 2019
AMHF 0160 – Starting an Innovative Aviation Business with Lindsay Dyer
Paula Williams2021-05-30T07:14:51+00:00How do you start an aviation business? Particularly when no one has blazed a trail for you, because there are [...]
November 2018
AMHF 0153 – Book Club Discussion – Tools of Titans
ABCI Admin2025-01-31T04:43:30+00:00John and I discuss Tim Ferris' weighty tome, Tools of Titans and pick out our favorite "gems" for aviation sales [...]
October 2018
AMHF 0152 – Road Trip!
ABCI Admin2021-01-12T23:23:46+00:00John and I mixed business with pleasure and enjoyed food, adventure, business, more food, and more adventure on a [...]
September 2018
AMHF 0149 – Book Club Discussion – Marketing, a Love Story by Bernadette Jiwa
ABCI Admin2018-09-24T00:02:44+00:00John and I discuss Marketing a Love Story by Bernadette Jiwa. This tiny, but powerful book that sparks some great [...]
August 2018
Aviation PR – Unhappy Customers, Drama Queens & Trolls
Paula Williams2021-01-03T22:45:17+00:00“The customer is always right,” but that assumes you can differentiate between a legitimately unhappy customer, a Drama Queen and [...]
July 2018
AMHF 0140 – Book Club – Growth Hacker Marketing by Ryan Holiday
Paula Williams2018-09-05T22:16:23+00:00Our book club selection for June was Growth Hacker Marketing by Ryan Holiday. We're a little late discussing it because, [...]
June 2018
Book Club Discussion – Elon Musk by Ashlee Vance
Paula Williams2018-09-05T22:17:40+00:00Book Club Discussion - Elon Musk by Ashlee Vance We liked it more than we thought we would - quite [...]
May 2018
AMHF 0130 – Book Club – Finding My Virginity by Richard Branson
Paula Williams2025-01-31T04:43:21+00:00John and I discuss Richard Branson's second autobiography, and what it means for aviation sales and marketing professionals. Book Club [...]
March 2018
Book Club Discussion – B2B Sales Book ‘Same Game, New Rules’
Paula Williams2018-09-05T07:44:35+00:00John and I discuss the b2b sales classic Same Game, New Rules by Bill Caskey, especially how it relates to [...]
February 2018
Book Club Discussion – Blue Ocean Shift
Paula Williams2021-02-05T19:55:35+00:00In this episode, John and I discuss our experience of reading the book, Blue Ocean Shift by W Chan Kim [...]
January 2018
AMHF 0113 – Book Club Discussion – The Impact Equation
Paula Williams2025-09-15T22:38:10+00:00John and I discuss Chris Brogan and Julien Smith's book, The Impact Equation, and what aviation sales and marketing professionals [...]
November 2017
How to Choose an Aviation Marketing Company That Will Actually Help You Make Sales
Paula Williams2020-05-12T05:53:53+00:00If you’re looking for assistance selling products or services in the aviation industry, you might first consider - do you [...]
Electronic Logbook Solution Benefits from Social Media Marketing
Paula Williams2020-05-12T05:53:44+00:00Electronic Logbook Solution benefits from social media marketing Pilot Partner, an electronic logbook solution designed to enhance or replace the [...]