AMHF 0112 – How Do I Get a Job in Aviation?
How Do I Get a Job in Aviation? Getting a job in the aviation industry is just like anywhere else, with a few key differences. John and I have created a decision tree to help people find the best way to go about it. [embedyt] https://www.youtube.com/watch?v=WhpvkCLoXB0[/embedyt] How do i get a job in the aviation […]
AMHF 0111 – How to Avoid Desperation in Aviation Sales
AMHF 0110 – How Do I Get to Page One of Google Results?
Aviation Marketing on Google – How do I get to Page One of Google Results? This week’s question is from Sydney, who asks – “How do I get my company’s site to page one of Google results?” The answer is pretty simple, but not necessarily easy. [embedyt] https://www.youtube.com/watch?v=kuFt1b0vGl4[/embedyt] It can be frustrating to spend a […]
ABCI Seeks Opinions From Aviation Sales Managers
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] One thing aviation marketing company ABCI has learned in many years of helping aviation companies make more sales is that there are not many “natural” salespeople in the industry. Aviation sales […]
“How Do I Hire a Great Aviation Salesperson?”
How do I Hire a Great Aviation Salesperson? John and I talk about the three factors we’ve found that ensure an aviation salesperson will be able to get up to speed quickly, make successful relationships and sales, and start earning his or her keep. How to Hire a Great Aviation Salesperson from Paula Anderson Williams […]
A New Way to Tailgate – Clemson Boosters Enjoy Charter Flights to Away Games
Many college football fans are serious about bringing the “home court advantage” to away games. The most die-hard Clemson fans feel duty-bound to ensure there is a respectable showing of orange in the stadium, no matter how far they need to travel. To illustrate how supportive they are of their beloved Tigers, Clemson fans started […]
How to Choose an Aviation Marketing Company That Will Actually Help You Make Sales
If you’re looking for assistance selling products or services in the aviation industry, you might first consider – do you want a general-purpose marketing company, or an aviation marketing company? No doubt you are approached by “marketing experts” who want to help you with specific tasks that sound like good marketing objectives. Sorting through my […]
AMHF 0106 – Compelling In-Person Sales Presentations
If your product or service requires an investment of $10,000 or more, it’s usually worth it to sit down with them for a in-person sales presentations. Here’s how not to blow it! AMHF 0106 – How Not to Blow an In-Person Sales Presentation from Paula Anderson Williams Listen to This Episode – [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column […]
Software Developer Spends $1 Million to Solve Flight Schools’ Biggest Problem
Software Developer Spends $1 Million to Solve Flight Schools’ Biggest Problem In light of the much-discussed pilot shortage, flight schools play a more important role than ever. While flight schools have always been the means by which future aviators realize their dreams, they have always carried a heavy responsibility with a light budget. But in […]
Three Things Buyers Should Know Before Purchasing an Aircraft
Aircraft resale prices remain low, while companies and individuals have more cash on hand. For many, it makes sense to consider purchasing an aircraft for business or personal use. But the process of buying an aircraft is quite different than the process of purchasing a commercial property or a business. According to aircraft acquisition consultant […]
Three “Outdated” Aviation Marketing Tools You Should Consider Using
Three “Outdated” Aviation Marketing Tools You Should Consider Using? We got a lot of attention on our last Marketing Monday, when John and I talked about whether ABCI, aviation marketing, and the industry in general is outdated. [embedyt] https://www.youtube.com/watch?v=IMT-PVeuR88[/embedyt] Listen to this Episode [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” […]
Aviation Marketing Technology and Techniques – Why Are We Behind the Times?
Aviation Marketing Technology and Techniques – Are We Behind the Times? Are we behind the times with marketing technology and techniques? Why, yes! Here’s why. Marketing Monday – Behind the Times from Paula Anderson Williams This episode was inspired by Calvin Shoop, who left a review for us on iTunes. We love it when people […]
AMHF 0105 – Aviation Trade Show Sales Presentations That Don’t Stink!
How do you create aviation trade show sales presentations that don’t stink? Don’t be the guy that sits alone at a trade show booth while prospects flock to your neighbor’s exhibits! Episode 105 Sales Presentations in Your Trade Show Booth That Don’t Stink! from Paula Anderson Williams Listen Here: [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” […]
Electronic Logbook Solution Benefits from Social Media Marketing
Electronic Logbook Solution benefits from social media marketing Pilot Partner, an electronic logbook solution designed to enhance or replace the paper logbook, is a labor of love for Founder & President Ken VeArd, who invented the product as a way to maintain his own pilot logbook, gaining quick acceptance with pilots just like himself. […]
AMHF 0104 – Book Club Discussion – Brainsurfing Marketing Strategy
John and I discuss Brain Surfing the Greatest Marketing Strategy Professionals in the World by Heather LeFevre – I think it’s inspiring, John thinks it’s too random, we’d love to hear what YOU think! Book club discussion brain surfing from Paula Anderson Williams Listen Here: [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” […]
The Best Aviation Websites for Marketing
[fusion_builder_container type=”flex” hundred_percent=”no” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” overlay_color=”” video_preview_image=”” border_color=”” border_style=”solid” padding_top=”” padding_bottom=”” padding_left=”” padding_right=””][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ background_position=”left top” background_color=”” border_color=”” border_style=”solid” border_position=”all” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” center_content=”no” […]
AMHF 0103 – Outbound Sales Calls in the Aviation Industry
In the aviation industry, sales are based on trust, and since we’re not all local to each other, relationships are often started (or continued) with outbound sales calls. Since you have to do them, you might as well get good at making them! “Don’t wish it was easier, wish you were better!” – Jim Rohn […]
Intelligent Use of XSPEC Aviation Training Simulator Helps New Hampshire Flight School Expand its Offerings
Ron Emond is always looking for ways to improve the education and the value proposition for Air Direct Airways students. And like most aviation companies, partnerships play a part in their success. An important part of that strategy is to ensure that each of the aircraft models on the flight line are also available to […]
AMHF 0102 – Sales Disasters- Fumbling Inbound Sales Calls
John and I discuss a common sales disaster – you’ve spent a ton of time and money constructing a successful marketing campaign. You’ve got enthusiastic prospects calling your office. And then you blow it with a bad process (or no process) for handling inbound sales calls. It’s incredibly frustrating to have a great marketing system […]
Balloon Aeronaut Wins Aviation Weather Quiz
Ed Chapman knows a thing or two about weather. When Paxton Calvanese, the developer of weather app Wx24Pilot produced an online weather quiz for aviators, he anticipated that flight students, flight instructors and professional pilots would participate. After all, aviation professionals tend to be constant learners who are always looking for ways to perfect […]