#FollowFriday – Aviation Inbound Marketing & Sketchy Prospects
You have a list of prospects from an aviation inbound marketing activity that’s missing some important bits, preventing you from doing the most effective marketing activities -so how do you go about filling in the details? [embedyt] https://www.youtube.com/watch?v=SM8c2aDxu2o[/embedyt] Filling in the Details of Sketchy Prospects from Paula Anderson Williams Aviation inbound marketing is very […]
AMHF 0128 – Three Aviation Website Design Mistakes that Cost You Sales
Three of the biggest aviation website design mistakes are the ones that lose the most sales. This is a surprise to sales and marketing professionals that worked and slaved and invested in these websites! These are also the easiest to problems to fix! We talk about three of them in this episode. [embedyt] https://www.youtube.com/watch?v=wg0k-R4rdjc[/embedyt] [fusion_builder_container […]
Aviation Writers, Speakers and Educators are Salespeople Too!
Although sales has a (sometimes well-deserved) bad reputation among aviation writers, journalists, speakers, podcasters and educators; sales is an integral part of the job. Convincing your readers, listeners, and students to at least listen to your ideas is a necessary step to being effective in any of these fields. In this episode, John and I […]
Mark Zuckerberg, Internet Privacy and Personal Minimums
ABCI’s mission is to help aviation companies sell more of their products and services so that they have the revenue to innovate, and to take even better care of their people – customers and employees. For today’s Follow Friday, we all know Mark Zuckerberg has been testifying before Congress about Facebook’s use of personal data, […]
Book Club – Contagious – Viral Aviation Advertising
John and I discuss Jonah Berger’s book, and whether any of the ideas in it will help us make viral aviation advertising. AMHF 0125 – Aviation Sales & Marketing Book Club – Contagious from Paula Anderson Williams [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” […]
FBO Marketing Materials- Three Ways to Be Better Than Every Other FBO!
FBO Marketing Materials – Three Ways to Be Better Than Every Other FBO! FBO marketing pros often tell us that it’s VERY difficult to differentiate. And if you read the home pages of several different FBOs, you’ll see that most struggle to come up with something more competitive or interesting or specific than “We’re the […]
AMHF 122- How to Earn Customer Loyalty like Amazon Prime
Amazon has exceeded just about everybody’s expectations, due in large part to their customer loyalty program. In today’s Marketing Monday, John and I talk about how to become the Amazon Prime of your Niche. . How to Build Customer Loyalty like Amazon Prime from Paula Anderson Williams How did Amazon go from quaint online book […]
Book Club Discussion – B2B Sales Book ‘Same Game, New Rules’
John and I discuss the b2b sales classic Same Game, New Rules by Bill Caskey, especially how it relates to aviation sales. Featuring a “top ten” list by Jeremy Cox of Jet Brokers. For the full article, see this page – https://aviationsalestraining.com/book-club-discussion-aviation-sales-same-game-new-rules/ Or, see the video or listen to the podcast here. Book Club Discussion […]
Follow Friday – Aviation YouTube Channels to Follow
Follow Friday – Aviation YouTube Channels to Follow We do a lot of number-crunching and hard work during the week, so by Friday, we’re ready for marketing activities that’s a little easier. And who doesn’t like aviation YouTube videos? Catching up with our favorite aviation channels on YouTube for some inspiration can be incredibly helpful […]
AMHF 0121 – The Customer Lifecycle – How Long Is This Going to Take?
The Customer Lifecycle – How Long Is This Going to Take? Today we answer a question from an aviation professional who just bought a new business and is feeling a little overwhelmed with the idea of having to keep marketing FOREVER. The customer lifecycle dictates that you need to keep marketing as long as you […]
Book Club Discussion – Blue Ocean Shift
In this episode, John and I discuss our experience of reading the book, Blue Ocean Shift by W Chan Kim and Renée Morbougne and going through the worksheets for our own company and going through the process with some of our clients. This is particularly relevant for our clients because many of them are VERY […]
Flight Schools Need to Adapt to Culture of Younger Generations
Flight Schools Need to Adapt to Culture of Younger Generations, say Speakers at Flight School Conference February 20, 2018 San Diego, CA Presenters at this week’s Flight School Association of North America (FSANA) ninth annual Operators Conference addressed a paradox in the industry. Two staggering, and conflicting, statistics are well known to flight school operators. […]
AMHF 0118 – Closing Aviation Sales with Credibility
[smart_track_player url=”http://traffic.libsyn.com/aviationmarketing/AMHF_0118_-_Credibility.mp3″ background=”default” ] Visit this page to see the full episode with video: https://aviationsalestraining.com/closing-aviation-sales-credibility/
Aviation Digital Marketing Glossary
Aviation Digital Marketing Glossary [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] Aviation professionals understand the need for precise language. Aviation has more unique terms than just about any other profession! Digital marketing also has a specialized language. Unfortunately, […]
A Thriving Neighborhood Airport Is Possible – But Not Easy!
SSC has been at the Greenville Downtown Airport since 1954. A lot has changed since then! And not all the change in the aviation industry or in communities has been for the better. We’ve all heard about neighborhood airport that change character over time, sometimes causing uneasy relationships between the new “neighbors”. Meigs Field […]
Is Aviation Facebook Marketing Dead?
Aviation Facebook marketing is a moving target – Facebook has changed is algorithm again, and the Wall Street Journal and other folks are all talking about how this impacts marketing professionals. Specifically, what does this mean for aviation? Don’t panic yet! John and I talk about the implications. Is Facebook Advertising Dead? from Paula Anderson […]
Online Aviation Sales Course Released for Industry Professionals
Aviation Business Consultants International (ABCI) announced today the release of a new online aviation sales course, designed by and for aviation industry professionals. “Much of the advice from traditional sales courses is not helpful for aviation industry professionals, and some of it can actually be harmful,” said President Paula Williams. “Aviation sales typically have […]
Exaggeration in Personal Branding and Aviation Marketing
In this episode, John and I discuss a recent disaster involving exaggeration in personal branding and aviation marketing. We all think, “this is the sort of thing that happens in OTHER industries, not aviation!” But unfortunately, this isn’t the first and, unfortunately, won’t be the last disaster we see. It’s important to show your company, […]
AMHF 0113 – Book Club Discussion – The Impact Equation
John and I discuss Chris Brogan and Julien Smith’s book, The Impact Equation, and what aviation sales and marketing professionals can use from the book. “Anyone can write a blog post, but not everyone can get it liked thirty-five thousand times, and not everyone can get seventy-five thousand subscribers. But the reason we’ve done these […]
Ten Most Popular Aviation Marketing Topics of 2017
Ten Most Popular Aviation Marketing Topics of 2017 Happy Holidays from ABCI! Here are top ten most popular aviation marketing topics, chosen by our readers, listeners and viewers. There are top ten lists of everything at the end of each year, including top ten lists of top ten lists! So, we thought we’d share with […]