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Paula Williams2018-09-05T07:47:01+00:00Suspendisse sed sagittis Aliquam pulvinar felis auctor mauris semper, sit amet eleifend [...]
June 2015
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Paula Williams2018-09-05T07:47:02+00:00Duis tempor turpis neque Aliquam pulvinar felis auctor mauris semper, sit amet [...]
April 2015
Aviation Video and The Expectation of Transparency
Paula Williams2024-09-06T04:14:37+00:00John won't take any of our vehicles for repairs or maintenance to a place where he's not allowed in the shop, [...]
Impending Google Algorithm Change – Be Mobile Friendly by April 21
Paula Williams2018-09-05T07:40:53+00:00Several times a year, Google changes the algorithm that it uses to determine which sites to display first in search [...]
March 2015
How to Serve Customers Better (And Make More Money) By Mastering Cross Sell Techniques
Paula Williams2025-01-31T04:43:40+00:00Another Phase Three activity that really helps boost revenue (and serve customers better) is to be prepared to cross sell, [...]
Getting More Referrals – Summary of our Panel Discussion
Paula Williams2021-05-30T06:33:03+00:00Doug Evink, President & CEO of Tanis Aviation, and Doug Goldstrom, President of Sales for Special Services Corporation (SSC) shared [...]
Why Do I Need A CRM?
Paula Williams2018-09-05T07:40:54+00:00"Why do I need a CRM? I don't need another complicated and expensive piece of software. All of our customer [...]
Five Ways to use your CRM to get more Referrals, Recaptures and Testimonials
Paula Williams2020-11-03T21:01:42+00:00While most companies agree that these five marketing tasks are important, this is the "real world" and things tend to [...]
Referrals, Recaptures, Resales & Testimonials – Improving Phase Three
Paula Williams2018-09-05T07:40:55+00:00In this video, John and Paula talk about Phase Three marketing - the most profitable marketing stage for aviation, business [...]
Common Phase Three Marketing Problems
Paula Williams2018-09-05T07:40:55+00:00We all have marketing problems from time to time - the trick is to identify them quickly and solve them [...]
How to Plan a Client Appreciation Event for Maximum Marketing Impact
Paula Williams2025-01-31T04:43:17+00:00How to Plan the Best Customer Appreciation Event Ever! It's important to know how to plan a customer appreciation [...]
February 2015
Infiltrating a Large Organization
Paula Williams2025-01-31T04:42:49+00:00As your company grows, you may find yourself courting large organizations and large companies as clients. As in, MUCH bigger. [...]
Educating Customers – Rather Than Selling! (A Summary of our Panel Discussion)
Paula Williams2025-01-31T04:42:06+00:00One of the main tenets of Long Cycle Marketing is that we spend a lot of time educating customers rather [...]
Educating Potential Customers – Avoiding Yawns of Boredom
Paula Williams2018-09-05T07:40:56+00:00The people who make their living in the aviation industry are not particularly impressed by PowerPoint presentations and brochures. And [...]
How Long is Your Sales Cycle? Ours is Four Years.
Paula Williams2020-05-12T05:46:16+00:00Well, UP to four years. The best customers buy from us when the time is right for them, not when [...]
January 2015
Executive Brief Video Excerpt – Advertising Media with Benét Wilson and Michael Dye
Paula Williams2021-05-30T07:24:33+00:00We'd like to thank Benét Wilson and Michael Dye for joining us for our Executive Brief panel discussion this month! [...]
Aviation Advertising – Don’t Abandon Tradition, Build on It!
Paula Williams2018-09-05T07:40:57+00:00While our conversation with Benét Wilson and Michael Dye last week focused a lot on "new" methods of advertising in [...]
Finding the Right Advertising Methods
Paula Williams2020-12-22T23:52:57+00:00Advertising can be one of the biggest expenses in your marketing budget, so it's very important to choose the best [...]
New Year Resolutions vs. Real Commitment (AKA Investment!)
Paula Williams2025-01-31T04:42:05+00:00New Year Resolutions are for amateurs and dabblers. Apologies in advance, this post is going to be a bit of [...]
December 2014
Three Ways to Save a Sale
Paula Williams2025-01-31T04:42:05+00:00"Do you have any programmable Christmas trees?" We asked a very distinguished looking gentleman in a red flannel shirt. "Nope." [...]