#TestimonialTuesday – A Profitable Marketing Habit
Testimonials are fantastic marketing materials because they are exactly what a prospective customer wants to know – “What do your CUSTOMERS say about you?” So, make it a regular part […]
Sales Phobia Panel Discussion
We’re looking forward to a great panel discussion next week that you’ll definitely want to be a part of if you’re involved in sales or marketing in the aviation industry! […]
Marketing Status Reports – Intelligent Diagnostics
There is no shortage of data in the world. But organizing it such that makes sense requires time, care, and experience. Our status reports, like everything else we do, are […]
Be careful what you promise, and who you promise it to!
We attended a promotion party for a dear friend this weekend. Our friend, a recently commissioned Colonel, drew our attention to the words of the oath taken by officers. They […]
Marketing Strategies – Approaching Your Top Ten Most Desired Customers
This one of the most powerful marketing strategies that we share with all of our clients early in the process of working together. One of our clients (who is a […]
LinkedIn for Aviation Marketing – Video Excerpt
Using LinkedIn for Aviation Marketing is a smart move- LinkedIn is the most respected social media platform used by aviation decision-makers. So, you can use some of the latest technology […]
Social Media Survey of Aviation Professionals – Results and Recommendations
ABCI (Aviation Business Consultants International) conducted a social media survey of aviation professionals, which concluded on July 11, 2014. The results confirmed some of our suspicions, and held a few […]
“Is it worth upgrading an account to LinkedIn Business, Business Plus or Executive?”
Here’s a question we received AFTER our LinkedIn webinar this week- it’s a good one, and I wish we had included in the session! “Is it worth upgrading an account […]
Targeted Marketing – Making the Most of a Short Prospect List
Most marketing companies place a lot of emphasis on advertising and acquiring as many leads as possible. This is a great objective, as far as it goes, but several changes […]
Does your company rely on email marketing? Read this to avoid steep fines. . .
Obtaining explicit consent for email marketing has become more important than ever. Even if you have been following best practices around email compliance for years, CASL changes the game. CASL […]
Aviation Marketing Checklists – Don’t Take Off Without One!
Aviation Marketing Checklists – Why do you need them? Would you take off without a checklist? In 1935 the first flight checklist was born. Why? Because the pilots on the […]
Which social media channel is best for aviation marketing?
Which social media channel is best for aviation professionals to reach decision makers? We all have limited resources, especially time, these days. And we’re always hearing about newer, cooler, more interesting […]
Memorial Day
Instead of a Marketing Monday article this week, we’re taking time to reflect on Memorial Day . . . In spite of what you hear from both sides of the […]
How to Get the Attention of Busy Executives
When I was rather new to “Corporate America,” I wasted a lot of time by giving senior executives what they said they wanted. I guarantee from our experience in marketing […]
Video – One of the most effective elements in the aviation marketing toolbox
As you know, every relevant, high quality piece of content you produce has enormous marketing value if it’s deployed correctly. Every article, photo, audio file, or video file has the […]
Could you make more sales by offering a seminar, webinar, or workshop?
Have you considered offering a seminar, webinar or workshop as part of your sales process? Here are a few more questions: Is your product or service too complex to explain, […]
Should you use Google+ to promote your aviation business?
Many of our clients have had success publishing advertising, acquiring leads, nurturing relationships with current and past customers, and acquiring referrals on social media. And many of our clients and […]
Are Online Marketing Classes a Waste of Time?
Staying up-to-date with the latest marketing technologies and techniques is a never-ending job. One way to get good, up-to-date information without spending a fortune on travel is to take online […]
If The Purpose of Your Ad is to “Get Your Name Out There,” Don’t Waste Your Money!
“I was kind of upset. We had run the ad for three months straight, and received no inquiries. But, as the ad salesman said, the real purpose is really to […]
Use Your Company (Or Product’s) Core Story to Build Your Brand
If a visitor to your website has invested the time to read more about your company, shouldn’t you reward his curiosity with something more interesting than the usual corporate-speak […]