What’s the Best Marketing Tool for Aviation?
[fusion_builder_container type=”flex” hundred_percent=”no” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” overlay_color=”” video_preview_image=”” border_color=”” border_style=”solid” padding_top=”” padding_bottom=”” padding_left=”” padding_right=””][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ background_position=”left top” background_color=”” border_color=”” border_style=”solid” border_position=”all” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” center_content=”no” […]
Do you Reuse Content? We Ask Our Panel
In our panel discussion last week, we had a great conversation with some of the best content creators in the aviation industry. As you can see, the answer to the question, “Do you reuse content?” is not a black-and-white issue, so we thought we’d share the whole conversation with you. Video here, transcript below. Video […]
Why Does Your Marketing Company Care About Your Security Procedures?
ABCI is a marketing company. We spend most of our time thinking up ways to get MORE people to see your company, your products, and your marketing messages. So, why do we care about the security procedures of our clients? Two reasons: We don’t want anything to happen that might make our clients look bad. […]
The Myth of “Set it and Forget it” Marketing.
We are in the business of automating everything that’s possible to automate, and making your marketing as easy as possible. Unfortunately, Ron Popeil’s popular late-night commercials may have been true for kitchen appliances, but it’s just not that easy for the marketing processes vital to your business. [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” […]
Sales Phobia Panel Discussion – Excerpts
Last week, we hosted a panel discussion with five experienced sales professionals in different parts of the aviation industry. We learned a lot about “sales phobia,” a common affliction in the aviation industry. Thanks much to our “all star” panel. The full transcript and recording will be on their way to our members and […]
Critical Sales Failure Point – The Handoff
We’ve all had experiences where we are are the victim of a “handoff” from marketing to sales to customer service in companies where people don’t seem to be able to “get it together.” This is a costly sales failure point, as well as a huge frustration for customers. Cable companies are notorious for this, but […]
#TestimonialTuesday – A Profitable Marketing Habit
Testimonials are fantastic marketing materials because they are exactly what a prospective customer wants to know – “What do your CUSTOMERS say about you?” So, make it a regular part of your marketing routine to give testimonials, ask for testimonials, and use them in your marketing! #TestimonialTuesday It’s easy to forget some of the big […]
Sales Phobia Panel Discussion
We’re looking forward to a great panel discussion next week that you’ll definitely want to be a part of if you’re involved in sales or marketing in the aviation industry! We’ll be asking the questions YOU want to ask, of the people who are “in the trenches” making sales in different parts of the industry. […]
Marketing Status Reports – Intelligent Diagnostics
There is no shortage of data in the world. But organizing it such that makes sense requires time, care, and experience. Our status reports, like everything else we do, are based on the Long Cycle Marketing System that we developed for the aviation industry. We use that structure to provide concise, visual data that helps […]
Be careful what you promise, and who you promise it to!
We attended a promotion party for a dear friend this weekend. Our friend, a recently commissioned Colonel, drew our attention to the words of the oath taken by officers. They do NOT promise to obey or defend their superior officers, the Joint Chiefs, the Commander In Chief even the Army itself. They swear to […]
Marketing Strategies – Approaching Your Top Ten Most Desired Customers
This one of the most powerful marketing strategies that we share with all of our clients early in the process of working together. One of our clients (who is a pilot) remarked that “customers don’t come with approach plates.” No, they don’t. You have to make up your own. Unique Customers Require Unique Approaches. One […]
LinkedIn for Aviation Marketing – Video Excerpt
Using LinkedIn for Aviation Marketing is a smart move- LinkedIn is the most respected social media platform used by aviation decision-makers. So, you can use some of the latest technology without breaking with tradition or associating with any of the less credible media. The recording of the full class, as well as the printed slides […]
Social Media Survey of Aviation Professionals – Results and Recommendations
ABCI (Aviation Business Consultants International) conducted a social media survey of aviation professionals, which concluded on July 11, 2014. The results confirmed some of our suspicions, and held a few surprises as well. We advertised the survey on eight social media networks, as well as on our blog. Survey respondents were compensated only with a […]
“Is it worth upgrading an account to LinkedIn Business, Business Plus or Executive?”
Here’s a question we received AFTER our LinkedIn webinar this week- it’s a good one, and I wish we had included in the session! “Is it worth upgrading an account to LinkedIn Business, Business Plus or Executive?” But, better late than never, here’s the answer now. Although I’m sure the folks that work at LinkedIn […]
Targeted Marketing – Making the Most of a Short Prospect List
Most marketing companies place a lot of emphasis on advertising and acquiring as many leads as possible. This is a great objective, as far as it goes, but several changes in the economy, technology and legal landscape make targeted marketing to a smaller, more carefully compiled list a better strategy. Last week we worked with […]
Does your company rely on email marketing? Read this to avoid steep fines. . .
Obtaining explicit consent for email marketing has become more important than ever. Even if you have been following best practices around email compliance for years, CASL changes the game. CASL affects any person and business sending email to Canadian citizens. If you ever have or intend to send email as part of your marketing efforts, […]
Aviation Marketing Checklists – Don’t Take Off Without One!
Aviation Marketing Checklists – Why do you need them? Would you take off without a checklist? In 1935 the first flight checklist was born. Why? Because the pilots on the first flight of the B-17 forgot one thing and it caused the plane to crash. We’ll tell you more about that below. Today all planes […]
Which social media channel is best for aviation marketing?
Which social media channel is best for aviation professionals to reach decision makers? We all have limited resources, especially time, these days. And we’re always hearing about newer, cooler, more interesting social media channels that may be better for our purposes. In our experience, people vastly under or over-estimate the importance of social media for marketing. […]
Memorial Day
Instead of a Marketing Monday article this week, we’re taking time to reflect on Memorial Day . . . In spite of what you hear from both sides of the aisle in America, we have much to be grateful for. We have law and order, a relatively free economy, and press. This was made possible […]
How to Get the Attention of Busy Executives
When I was rather new to “Corporate America,” I wasted a lot of time by giving senior executives what they said they wanted. I guarantee from our experience in marketing consulting that I am not the only one who has made the errors I’m about to admit to. But, first, at great risk to my […]