It’s important to know how to plan a customer appreciation event.
A company that invests in a great customer appreciation event sets itself apart from every competitor.
Companies that hold great events have better customer satisfaction, they are better able to retain their client base, they get more referrals, they get more testimonials and they even make more sales to new clients.
Done well, events have the following advantages:
- Improve customer retention
- Get more testimonials
- Get good PR and visibility
- Expand your client base
- Make more sales!
So, what does “done correctly” mean for customer appreciation events? How much should you spend on these things? (grumbles the accountant) and what activities should you plan?
The best customer appreciation events include three factors:
- A fun (or educational and fun) activity
- Thoughtful opportunities to mingle with other customers, family, friends and fans.