Testimonials are fantastic marketing materials because they are exactly what a prospective customer wants to know – “What do your CUSTOMERS say about you?” So, make it a regular part of your marketing routine to give testimonials, ask for testimonials, and use them in your marketing!
#TestimonialTuesday
It’s easy to forget some of the big but important tasks in sales and marketing. So focus on it one day a week – make it a point, every Tuesday, (it’s easy to remember because of the nice cheesy alliteration!) to do SOMETHING about testimonials for your product or service.
How to Get Testimonials
- Give a sincere testimonial to a partner or supplier.
- Ask for a testimonial from a customer.
- Add a question to your customer satisfaction survey – do they have any comments about your product or service? Ask them to check a box if you have permission to use their comments in your marketing.
How to Use Testimonials
Once you get a few good customer testimonials, use them to improve your marketing materials. Here are some great places to use them:- Add them to your “About Us” page on your website. This is where people look for reassurance that your company is credible and they should do business with you.
- Near your order form or “buy” buttons on your website, or the order form in a direct mail piece. Customers need to be reassured before they buy from you.
- On product sheets, brochures, proposals, or recommendations.
- Set them apart visually from the rest of the text, using a different font, color, lines or boxes, This lets readers know that “someone else is speaking.”
- Testimonials are best when they come from someone who is likely to be knowledgeable in a relevant field. For that reason, it’s best to use names and titles attributing “who said it” whenever possible.
Categories
About ABCI - Aviation Marketing
Aviation Marketing
