Aviation Marketing Articles & Advice
We help aviation professionals sell more of their products and services.
When aviation professionals get better at sales and marketing, makes the whole industry better!
“Quiet Quitting” and How to Keep Great People
So, we've all heard about how hard it is to get and keep great people, and we've all heard the noise about "quiet quitting." Our solution? Every problem is a marketing problem, including the [...]
Book Club Discussion – H2H Marketing with Author Waldemar Pfoertsch
We were thrilled to have author Waldemar Pfoertsch join us to discuss the book H2H Marketing. We were inspired by Professor Waldemar's animated and funny discussion. "We believe marketing can change the world for [...]
How Aviation Companies Find & Hire Great People
Of course you can always just make a listing on LinkedIn or Indeed or GlassDoor like everyone else. And you might get a great candidate, or you might hear nothing but crickets. I've heard [...]
Aviation Social Media Marketing in 2022 – Pay to Play, Zero Click and Privacy
"Is Social Media Dead?" The headlines say it is . . . but they say a lot of things that aren't precisely true. Like every other advertising medium, social media is evolving. Here are [...]
Aviation SEO – How Important Are Online Directory Listings?
Of course, in the aviation industry we have a lot of directories like GlobalAir, FlightAware and AviaPages, but how important is it to be listed in the many, many other online business directories? It [...]
Aviation Marketing in a Recession
John and I discuss three of the most popular questions from our Office Hours these days: Are our customers impacted by a recession? How long do recessions last? Should you slow or stop your [...]
Wins Wednesday Zoom Fatigue? Not if You’re In Sales!
There have been a lot of articles about Zoom Fatigue, and how people are not using cameras during meetings. I have a bit of a rant about this: In-person sales are MOST effective, Zoom [...]
Book Club Discussion – The Ultimate Marketing Engine by John Jantsch
Debbie Murphy of JetBrokers joins us to discuss John Jantsch's "The Ultimate Marketing Engine." We've read "Duct Tape Marketing" and "The Ultimate Referral Engine" before, and true to form, Jantsch includes a LOT of [...]