Trade shows and magazines have gotten more expensive, the competition for your products and services has gotten stiffer, and customers have gotten smarter.

What do you do now?

1)  Invest in quality content!  It’s a permanent, versatile asset!  (As opposed to advertising, which is a temporary benefit.)

2) Repurpose the heck out of that content!

If you’ve got a quality article that explains your product or service, or the solution to a problem your customers have, you have a versatile, permanent asset that you can repurpose and redeploy in many different ways:

2:15 Your website or blog.
3:27 Email – as a personal email, broadcast email to your list or autoresponder responding to inquiries.
4:05 As a video – live action or animated explainer
4:32 As a sharable, informative infographic for your website and/or social media
5:07 As social media posts – Instagram stories, LinkedIn carousels, images and/or text posts.

What’s YOUR favorite way to repurpose content?

Categories
Aviation Broadcasting Aviation Content Marketing Aviation Digital Marketing Aviation Marketing Aviation SEO Aviation Social Media Marketing Aviation Website Design & Management

Related Articles

Aviation Marketing Workshop Replay – Social Media that Moves the Sale
May 2026

Aviation Marketing Workshop Replay – Social Media that Moves the Sale

Read Article
Is It Time to Panic? A Brief History of Aviation Marketing Trends
May 2026

Is It Time to Panic? A Brief History of Aviation Marketing Trends

Read Article
Book Club Discussion – Endless Customers by Marcus Sheridan
May 2026

Book Club Discussion – Endless Customers by Marcus Sheridan

Read Article
Resales, Recaptures & Referrals
Apr 2026

Resales, Recaptures & Referrals

Read Article
Book Club Discussion – StoryBrand 2.0 by Dennis Miller
Apr 2026

Book Club Discussion – StoryBrand 2.0 by Dennis Miller

Read Article
Fix Your Funnel Workshop
Mar 2026

Fix Your Funnel Workshop

Read Article
Why Sales Feels Hard in Aviation — and Why It Shouldn’t
Feb 2026

Why Sales Feels Hard in Aviation — and Why It Shouldn’t

Read Article
Book Club Discussion – Essentialism by Greg McKeown
Feb 2026

Book Club Discussion – Essentialism by Greg McKeown

Read Article