Aviation Marketing Articles & Advice
We help aviation professionals sell more of their products and services.
When aviation professionals get better at sales and marketing, makes the whole industry better!
Book Club Discussion – the Seven Habits of Highly Effective People
Five aviation marketing professionals discuss the classic by Steven Covey - we share our favorite habits, and what's changed since the first time we read the book! [embedyt] https://www.youtube.com/watch?v=aY2e-K85QOQ[/embedyt][fusebox_track_player url="https://traffic.libsyn.com/secure/aviationmarketing/Book_Club_Discussion_-_Seven_Habits_of_Highly_Effective_People.mp3" background="default" ] Mickey [...]
How to Win More Sales – Three Scenarios
We discuss three different sales scenarios and the one success factor that was common to all of them. Plus, how to make this work for you! [embedyt] https://www.youtube.com/watch?v=KkebICT3BD4[/embedyt] See the full transcript on Aviation [...]
Aviation Marketing Tools Discussion
"What is your favorite aviation marketing tool?" Six professionals, including an educator, copywriter, aircraft values expert, two consultants, a marketing director explain their favorites and why they can't live without them! Debbie Murphy, David Pearl, [...]
Traditions in Marketing for Aviation – And When to Break Them!
When we look at different marketing methods across different industries, we find that there are some industries where SnapChat and TikTok and other "shiny" new methods are really effective. That's often because of the target [...]
Book Club Discussion – The Speed of Trust by Stephen M. R. Covey
Join us for this discussion of the Speed of Trust by Stephen MR Covey. Debbie Murphy of Jet Brokers and Jeremy Cox, the famous "JetValues Jeremy" join us to discuss the classic "Speed of [...]
Aviation Marketing and Covid 19 – Interview with Max Trescott
How will Covid 19 impact marketing for flight schools and flight instructors? What can they do NOW to keep flying safely and profitably in the unpredictable spring of 2020? Max Trescott, author, flight instructor and [...]
Book Club Discussion – Dan S. Kennedy’s No BS Marketing to the Affluent
Dan S. Kennedy's classic No BS Marketing to the Affluent is in its third edition. Since we're in aviation marketing and our target market fits the category of "affluent consumer," we HAD to read it. [...]
Webinar Replay – How to Host a Profitable Live Webinar
Last week, we hosted our first aviation marketing">aviation marketing webinar in a while, but probably not our last! The topic, was, of course, how to host a profitable live webinar. Designed for aviation sales [...]