Aviation Marketing Articles & Advice
We help aviation professionals sell more of their products and services.
When aviation professionals get better at sales and marketing, makes the whole industry better!
Book Club Discussion – Nuts! Southwest Airlines Crazy Recipe for Business and Personal Success
John and I discuss one of the classics in aviation marketing and culture. Nuts! by Kevin & Jackie Freiberg details some of the key decisions, moments and stories that define the industry. [embedyt] https://www.youtube.com/watch?v=EGocAwDQpgk[/embedyt] [...]
How to Hire an Aviation PR Firm – Six Questions to Ask about Content Writing
We've been hearing about aviation companies who have ad vastly different experiences with what they called an "Aviation PR Firm." So, we thought we should provide six questions you should ask, ideally, before you [...]
Aviation PR – Unhappy Customers, Drama Queens & Trolls
“The customer is always right,” but that assumes you can differentiate between a legitimately unhappy customer, a Drama Queen and a Troll. Join us for this episode to talk about the differences, and some strategies [...]
Aviation PR – Natural Disasters and Human Errors
Aviation involves a lot of risk management, and Aviation PR is based on the same discipline. Chances are, at some point in the next few years, something bad is going to happen. It could be [...]
AMHF 0140 – Book Club – Growth Hacker Marketing by Ryan Holiday
Our book club selection for June was Growth Hacker Marketing by Ryan Holiday. We're a little late discussing it because, well, it's summer. And because we wanted to get the last three videos out for [...]
AMHF 0139 – Five Essential Stories Every Aviation Brand Must Tell
A great aviation brand is about more than just logos and colors - it's also about the stories we tell. In this episode, John and I list the five stories that every aviation company must [...]
AMHF 0138 – How Good Graphics Help You Sell More Stuff
Why are good graphics important? Because it's hard to earn the attention of busy people. It's hard to resist a compelling image. Graphics are the beginning link in a chain - one thing earns the [...]
An Independence Day Story
The United States of America has a LOT going for it. Having traveled extensively in Europe, India, and the Middle East, (and a little bit South of the Border) we LOVE visiting other places. [...]