Aviation Marketing Articles & Advice

We help aviation professionals sell more of their products and services.

When people are better at selling, they can support their companies, their teams, their families and their customers - and have the resources they need for research and development, as well as aviation-related scholarships and charities.

When aviation professionals get better at sales and marketing, makes the whole industry better!

AMHF 122- How to Earn Customer Loyalty like Amazon Prime

Paula Williams2021-05-30T07:15:40+00:00March 29th, 2018|Categories: Aviation Marketing, Aviation Marketing Podcast, FBO Marketing, MRO Marketing|

Amazon has exceeded just about everybody's expectations, due in large part to their customer loyalty program. In today's Marketing Monday, John and I talk about how to become the Amazon Prime of your Niche. . [...]

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Book Club Discussion – B2B Sales Book ‘Same Game, New Rules’

Paula Williams2018-09-05T07:44:35+00:00March 24th, 2018|Categories: Aviation Marketing, Aviation Marketing Podcast, Aviation Sales & Marketing Book Club|

John and I discuss the b2b sales classic Same Game, New Rules by Bill Caskey, especially how it relates to aviation sales. Featuring a "top ten" list by Jeremy Cox of Jet Brokers. For the [...]

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Follow Friday – Aviation YouTube Channels to Follow

Paula Williams2025-01-31T04:49:57+00:00March 23rd, 2018|Categories: Aviation Marketing, FBO Marketing|

Follow Friday - Aviation YouTube Channels to Follow We do a lot of number-crunching and hard work during the week, so by Friday, we're ready for marketing activities that's a little easier. And who doesn't [...]

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AMHF 0121 – The Customer Lifecycle – How Long Is This Going to Take?

Paula Williams2025-01-31T04:43:18+00:00March 13th, 2018|Categories: Aviation Marketing, Aviation Marketing Podcast|

The Customer Lifecycle - How Long Is This Going to Take? Today we answer a question from an aviation professional who just bought a new business and is feeling a little overwhelmed with the idea [...]

Book Club Discussion – Blue Ocean Shift

Paula Williams2021-02-05T19:55:35+00:00February 27th, 2018|Categories: Aviation Marketing, Aviation Marketing Podcast, Aviation Sales & Marketing Book Club|

In this episode, John and I discuss our experience of reading the book, Blue Ocean Shift by W Chan Kim and Renée Morbougne and going through the worksheets for our own company and going through [...]

AMHF 0118 – Closing Aviation Sales with Credibility

Paula Williams2018-02-19T22:54:14+00:00February 19th, 2018|Categories: Aviation Marketing, Aviation Marketing Podcast|

[smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0118_-_Credibility.mp3" background="default" ] Visit this page to see the full episode with video: https://aviationsalestraining.com/closing-aviation-sales-credibility/

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Aviation Digital Marketing Glossary

Paula Williams2021-01-12T23:06:45+00:00February 5th, 2018|Categories: Aviation Digital Marketing, Aviation Marketing, Aviation Marketing Podcast|

Aviation Digital Marketing Glossary Click for the downloadable glossary Aviation professionals understand the need for precise language. Aviation has more unique terms than just about any other profession! Digital marketing also has [...]

Is Aviation Facebook Marketing Dead?

Paula Williams2021-04-30T23:03:26+00:00January 22nd, 2018|Categories: Aviation Digital Marketing, Aviation Marketing, Aviation Marketing Podcast|

Aviation Facebook marketing is a moving target - Facebook has changed is algorithm again, and the Wall Street Journal and other folks are all talking about how this impacts marketing professionals. Specifically, what does this [...]