We do a lot of number-crunching and hard work during the week, so by Friday, we’re ready for marketing activities that’s a little easier. And who doesn’t like aviation YouTube videos?
Catching up with our favorite aviation channels on YouTube for some inspiration can be incredibly helpful when we’re planning digital marketing efforts for ourselves or for clients.
A few stats from Matt Bowman of Forbes:
- Video is projected to claim more than 80% of all web traffic by 2019
- 90% of customers report that product videos help them make purchasing decisions
- 87% of online marketers are currently using video content in their digital marketing strategies.
- 64% of customers are more likely to buy a product online after watching a video about it.
- Embedding videos on landing pages can increase conversion rates by 80%
- Adding video to marketing emails can boost click-through rates by 200-300%
If you are in aviation sales or marketing, and if you could create a TV channel without buying a studio or frequency or a lot of expensive equipment, why wouldn’t you do it?
For many of us, it’s just fear.
But like most things in sales, marketing, and aviation, what you really want is just on the other side of fear.
Remember – it doesn’t have to be perfect to be effective!
Follow These Aviation YouTube Accounts
Aerostar Training Services
Airplane Intel – Home of the PreBuy Guys Podcast
Aviation Week has over 27,000 subscribers
Aviation Marketing by ABCI (of course!)
Benet Wilson – Some fabulous aviation journalism!
Bill Caskey – Sales consultant and podcaster – has a very educational channel with interviews.
Chase Aviation – Ever wanted to be in on a test flight?
Flying Thru Life – Robert DeLaurentis
Garmin 17,K views of the Garmin Pilot Conext video
Gazing Skyward TV – Aviation history & beautiful photography
Great Circle Aircraft -Tips for buying and selling aircraft, plus market updates
King Schools – John and Martha King – our inspiration!
Pilot Partner – Great Product Demos & Behind the Scenes Videos
Special Services Corporation – Company information
Tanis Aircraft Products – Nice product demos, with very visual engineering data
Turbines Inc –
Wx24Pilot – Product tutorials and demos
Need help setting up your channel, producing or editing videos? Schedule 30 minutes on our calendar and let’s chat!