Amazon has exceeded just about everybody’s expectations, due in large part to their customer loyalty program. In today’s Marketing Monday, John and I talk about how to become the Amazon Prime of your Niche.
How did Amazon go from quaint online book store to the world’s largest retailer that’s mentioned in the Wall Street Journal and the Motley Fool in the same breath as traditional favorite WalMart?
The tech giant now counts 90 million U.S.-based Amazon Prime subscribers, researcher Consumer Intelligence Research Partners (CIRP) estimates. The company’s study, which includes data from 500 Amazon customers, estimates that Amazon Prime subscribers spend $1,300 per year, nearly doubling the $700 per year the average non-member spends on the e-commerce site.– Fortune Magazine