Aviation Marketing Articles & Advice
We help aviation professionals sell more of their products and services.
When aviation professionals get better at sales and marketing, makes the whole industry better!
AMHF 0096 – Aviation Sales Accountability – Managing the Pipeline
Aviation sales accountability is particularly hard because we have smaller pools of qualified prospects and longer sales cycles. This can make it more crucial to have a good sales accountability practices to keep revenue high. [...]
AMHF 0095 – Does Sex Still Sell? Tradition in Aviation Advertising
If you go to a museum and look at advertising for aviation, the vintage prints often feature women in outfits and poses that would raise more than an eyebrow by today's standards. Sex is a [...]
AMHF 0094 – International Aviation Marketing – Why, Where and How to Market Products & Services Abroad
In this episode, John and I discuss international aviation marketing - specifically, some of the major factors that might make a U.S. aviation company deciding to sell their products and services to an international market. [...]
AMHF 0093 Book Club Discussion – The New Rules of Marketing and PR
Kathryn Creedy, John Williams and I discuss David Meerman Scott's book, The New Rules of Marketing and PR. Specifically, we talk about The long tail of marketing Thinking like a publisher Not another junky blog [...]
We’re looking for great aviation freelance writers!
Currently closed - (8/7/2017) Thanks for the responses - We received 16 applications via email and LinkedIn Of those, we received five proposals (that followed the instructions below) Of those, we assigned three paid interviews [...]
AMHF 0092 – Aviation Digital Marketing – Please Enjoy Responsibly!
Is Aviation Digital Marketing as effective as more traditional methods? Our answer is - it can be even MORE effective, but only if you avoid a few common pitfalls. Many aviation sales and marketing [...]
AMHF 0091- Why is Aviation Sales and Marketing SO HARD?
Why is aviation sales and marketing so hard? What am I doing wrong? So why does it take dozens of calls, postcards, newsletters, social media "engagements," magazine ads, and search engine optimization and inbound sales [...]
AMHF 0090 – Aviation B2B Marketing Strategies
Aviation B2B marketing strategies are different from the retail marketing most people learn in business school. This is true for TWO reasons! John and I talk about the differences, and how to be successful at [...]