Aviation Marketing Articles & Advice
We help aviation professionals sell more of their products and services.
When aviation professionals get better at sales and marketing, makes the whole industry better!
Are Great Aviation Sales Pros Just Born That Way? AMHF 0089 – Book Club Discussion – The Charisma Myth
Are Great Aviation Sales Pros Just Born That Way? AMHF 0089 - Book Club Discussion - The Charisma Myth John and I discuss the book The Charisma Myth by Olivia Fox Cabane - and discover [...]
Plane Spotting at the Doña Ana County International Jetport
June 27, 2017 El Paso, TX Area planespotters have enjoyed an interesting lineup of aircraft visiting the Doña Ana County International Jetport, including military, civilian and commercial aircraft. “It’s been a really interesting spring with [...]
AMHF 0088 – How to Market Like Tesla
How to market like Tesla - and why you want to! You sell an aviation product or service. So why should you care how Tesla markets cars? [embedyt] https://www.youtube.com/watch?v=kYgxwvOvfHA[/embedyt] Episode 88 How to Market Like [...]
AMHF 0087 – Aviation Consulting Sales with Hal Stephens of Sapphire Aviation Solutions
Today we have a special guest, Hal Stephens. Now, there are a lot of aviation consultants out there that provide different kinds of services, but I have NEVER HEARD OF a consultant being asked to [...]
AMHF 0086 – Aviation Content Marketing – Book Club Discussion – The Content Code by Mark W. Schaefer
John and I discuss Aviation Content Marketing while analyzing this month's book, the Content Code by Mark W. Schaeffer. The cover promises “Six Essential Strategies for Igniting Your Content, Your Marketing, and Your Business.” Does [...]
AMHF 005 – Presenting Your Offer – AKA – Your Advertisement
Everyone is looking for the perfect, magical aviation advertisement that persuades everyone to accept an offer or buy a product. But more often than not, it's not the advertisement itself that impacts the purchase decision. [...]
AMHF 0084 – Data Visualization with Paxton Calvanese and the Wx 24 Pilot App
Data visualization is something that affects many fields in aviation, including things as different from each other as analyzing the weather and analyzing marketing data. In both cases, it helps us make better decisions. Today, [...]
Is your aviation website out of date and in disrepair?
Why is it important for an aviation website to be in good shape? Although aviation companies may be strapped for cash in this economy, the best ones prioritize their use of funds and resources to [...]